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Your Business Doesn’t Matter. The Universe Said So
In cosmic terms, your startup is invisible. That’s not depressing — it’s the most liberating thing an entrepreneur can hear.
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You Took Investor Funding. How Do You Get Out Again?
Two co-founders asked me an important question over a beer: “How do we ever get out of investor funding again?” Here are some of my answers.
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Tactical Terms: How To Turn Vague Discussions Into Action
“Let’s discuss it” is not a plan. “I need to think about it” is not progress. The military concept of tactical terms changes everything.
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AI Takes Your Meeting Notes. But Who Reads Them?
AI meeting notes feel productive. But the decisions that matter are taken in bar conversations or spontaneous calls, not in formal meetings.
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Move Fast and Break Things, Or Think First and Win?
Rushing to build what one customer asks for is a trap. Here’s how taking your time leads to better products and stronger demand.
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The Best Entrepreneurs Know When to Slow Down
Speed is an entrepreneur’s superpower — until it isn’t. Here are 5 situations where slowing down delivers better results.
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Only in Switzerland: When Tech Entrepreneurs Meet in a Shooting Range
An anecdotal insight into three entrepreneurs meeting at a compulsory shooting exercise mandated by the Swiss active reserve system
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Always On-Call: The Reality for Every Entrepreneur
Like parenting, entrepreneurs can’t opt out of crises. Stay calm, always carry your tools, and fix problems wherever you are.
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The AI Tightrope: Chasing Wonders or Following Pragmatism?
Believe it or not, space exploration is a good analogy for AI developments. And like for space exploration, data separates hype from results.
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Cut Costs, Boost Sales: The Entrepreneur’s Tightrope
In good times, business is easy: Demand and investor appetite are soaring. But what about bad times? Entrepreneurs need to walk a tightrope.
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Stop Testing the Safe Parts of Your Code: A Real-Life Story
End-to-end tests miss the fatal errors. You need the annoying testers who ask the dumb questions to find the real risks in your code.
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24 Hours to Fix a Disaster: A True SaaS Recovery Story
When a data migration went wrong and wiped production data on a Thursday, our team had one goal: Full SaaS recovery before the weekend.
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The World Is Broken. Entrepreneurs Need to Help Fix It.
Geopolitics, energy shortages, and economic downturns aren’t just news headlines. They’re your business problem, too.
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Dirty Rivals, Clean Hands: Why We Never Hit Back
When rivals spread lies and poach your customers, hitting back feels tempting. Here’s why we resisted, and why you should too.
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Entrepreneurship in Troubled Times: Don’t Deny, Don’t Delay
What connects an airline pilot in April 2020, a Serbian taxi driver in January 2020, and today’s Iran war? Two survival rules for leaders.
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Good Cop, Bad Cop: A Must‑Know Tactic for New Professionals
The good-cop-bad-cop tactic is not obvious to juniors. Teach them the roles, and take on the bad-cop role for them to succeed.
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Entrepreneurship in Times of Crisis: Be Cautious, Then Strike
What options do entrepreneurs have in times of crisis? If you want to seize the moment in rough times, you have to be cautious first.
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Automation Tools for Entrepreneurs: Microsoft Power Automate or n8n?
Using a simple case study shows that if an automation tool feels difficult, look for an alternative before spending too much time on it.
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I Don’t Care, It’s Not My Problem: Never Say This as a Leader
If there weren’t any problems, there would be no need for leadership. And there is definitely no room for leaders who say it’s not their problem.
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A No-Fluff Guide for Entrepreneurs to Automate Boring Tasks
Want to automate all those boring tasks? Great! But before you start, ask yourself a few questions about use cases, tools, and benefits.
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Focus Is Key: Is This Still the Case in the Age of AI?
Generations of entrepreneurs were taught that focus is key. While this is still valid for execution and operations, what about strategy?
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To Cloud, or Not to Cloud, That Is the Question
Before talking about tools and solutions, ask yourself some grey-zone questions about whether to use the cloud or not for a certain use case.
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If You Are a New Leader: Meet People First, Then Judge
This is an episode about one of the most profound leadership lessons I learned as a new leader almost 15 years ago
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Keeping Your Customers: Unglamorous Lessons From the Daily Grind
There is an often-overlooked superpower that helps you keep your B2B customers: Try to make the onboarding feel as smooth as a B2C onboarding.
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How to Manage Multiple Projects Without Burning Out
I am often asked, “How do you manage to juggle everything?” Managing multiple projects requires organization, discipline, focus, and frustration tolerance.
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My Office Is Where My Backpack Is: Lessons From 10 Years of Remote Work
Remote work gives professional flexibility to companies and personal flexibility to employees. But you need the right equipment for it.
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Does Social Media Really Depict Entrepreneurial Success?
In the age of artificial intelligence and geopolitics, entrepreneurial success isn’t what it used to be. A plea for the middle class.
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Why People Cannot Fully Control Time Planning, Even if They Try
Time planning is a paradox. We want to be ambitious, yet we know that delays will occur. Even if we try to do things on time, we usually fail. Why?
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Why Competitors Who Are Copying You Are a Compliment
In the age of AI, it’s never been easier to copy existing products. However, competitors who are copying you forget one thing: The hard side.
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How to Stay On Top of Your Tasks: The “Block” and “Admin” Secret
Entrepreneurs juggle many hats and projects. On top, tasks from your private life pile up. How can you stay on top of your tasks?
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From Playground to Boardroom: Trust Builds Slow and Breaks Fast
Whether it’s a missing $10 bill at home or a botched SaaS rollout, trust with kids and in business builds slowly and vanishes in a single slip.
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AI Changes Everything. But How Open to Change Are You?
Survival is optional. If you don’t want to change in the age of AI, the age of AI will change you and your business.
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Take Back Control: How Entrepreneurs Can Break Free of Big Tech
It’s an illusion to think you can completely break free from big tech. But like in finance, don’t put all your data assets into one bucket.
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Speed of Execution Saves Your Mental Sanity and Your Business
Life can be rocky, and backlogs can pile up. But there are strategies to manage high workloads, reduce mental load, and keep customers happy.
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The Startup‑Politics Mismatch: Four Checks Every Country Needs
Startups and politics are misaligned in many countries. Here are four checks every country needs, using Switzerland as an example.
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250 Touchpoints Later: Data-Driven Lessons From Enterprise Sales
Enterprise sales are different from B2C sales: Sales cycles are longer, you have to talk to many different people, and it’s not done once the sale is complete.
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Complaining Is Not an Option: What Entrepreneurs Should Do Instead
Instead of complaining, get up and do things, shape your environment, and do more with less. Once you’re there, go and inspire others.
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I Quit LinkedIn—Here’s Why Smart Entrepreneurs Are Leaving
I quit LinkedIn after almost 20 years. As an entrepreneur, I had to find new ways for digital marketing, content distribution, and staying in touch with people.
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Mission, People, Organization: Why Yet Another Book on Leadership?
Our practical book on leadership puts three aspects of leadership on the same level: The mission, the people, and the organization.
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Berlin Power Cut: What Entrepreneurs Should Prepare For
Preparing your home and your family for crises is one thing, but what about preparing your business for something like the Berlin power cut?







































