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  • Change of Guard: It’s Time to Replace the Peacetime Generation
    07.10.2026

    Change of Guard: It’s Time to Replace the Peacetime Generation

    We will have to ditch a few familiar things if we want to be successful in the next 30 years. And this will involve replacing a few people.

    Written by

    Tom Vogel

    Leadership
  • Nobody Likes to Be Ignored. The Secret Power of Talking to People
    05.10.2026

    Nobody Likes to Be Ignored. The Secret Power of Talking to People

    I have worked in places where people preferred talking ABOUT each other rather than TO each other. Thank God those times are over.

    Written by

    Tom Vogel

    Leadership
  • Raise Your Voice: Don’t Use Compliance as an Excuse
    30.09.2026

    Raise Your Voice: Don’t Use Compliance as an Excuse

    Democracy needs leaders who raise their voice, irrespective of what their compliance team says. A true story from the campaign trail.

    Written by

    Tom Vogel

    Leadership
  • The Minimum Project Duration Is 2 Months. For Everything.
    28.09.2026

    The Minimum Project Duration Is 2 Months. For Everything.

    The world is full of dependencies, and that’s the reason everything takes so much time. But this isn’t an excuse to freak out or do nothing.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • AI in Your SaaS Product: Easy to Build, Hard to Define Use Cases
    16.09.2026

    AI in Your SaaS Product: Easy to Build, Hard to Define Use Cases

    Technically, it’s easy to integrate AI into your SaaS product. From a use case perspective, it’s not. Here is a real-world story.

    Written by

    Tom Vogel

    Digital Transformation
  • AI in Your Product: A Token Guzzler and a Security Risk
    14.09.2026

    AI in Your Product: A Token Guzzler and a Security Risk

    Do you really need a chatbot in your software, or is an FAQ page good enough? To answer this question, consider token costs and security risks. “Does your product have AI?” That’s probably the most common question software entrepreneurs hear nowadays. Is it a sensible…

    Written by

    Tom Vogel

    Digital Transformation
  • Managing Your Costs Is Just as Important as Driving Growth
    09.09.2026

    Managing Your Costs Is Just as Important as Driving Growth

    When times are changing, turn over every stone to improve your costs. But with the right attitude, lowering your costs is a positive thing.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • If a Customer Asks for a Proposal, This Is Today’s Top Priority
    07.09.2026

    If a Customer Asks for a Proposal, This Is Today’s Top Priority

    Compiling proposals has top priority for entrepreneurs. And if customers ask for something you don’t offer, tell them straight to their face.

    Written by

    Tom Vogel

    Entrepreneurship
  • Cloud AI or Local AI Stack?
    02.09.2026

    Cloud AI or Local AI Stack?

    Is using cloud AI models for your more delicate tasks a good idea? Here are the use cases, prerequisites, and benefits of a local AI stack.

    Written by

    Tom Vogel

    Digital Transformation
  • A Week Without Calls: Healthy Even for the Busiest Entrepreneurs
    31.08.2026

    A Week Without Calls: Healthy Even for the Busiest Entrepreneurs

    It’s great to be reachable for customers and your team. But sometimes, you need a break. A week without calls gets you energized again.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • How to Connect Your SaaS Product to the World
    26.08.2026

    How to Connect Your SaaS Product to the World

    Should you follow an interface strategy or an AI strategy to connect your product to the world? The likely answer is “both.”

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • How Did We Do Business Before Business Software?
    24.08.2026

    How Did We Do Business Before Business Software?

    Recently, I spent a whole day working with different business software. My emotions went from “I can’t live without this” to “Who built this?”

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Selling to Big Names Is Like Selling to Supertankers
    19.08.2026

    Selling to Big Names Is Like Selling to Supertankers

    Selling to big names sounds compelling. But alongside the supertankers, it’s also good to have a few smaller speedboats in your pipeline.

    Written by

    Tom Vogel

    Entrepreneurship
  • It’s the Network, Stupid: How to Solve Problems Quickly
    17.08.2026

    It’s the Network, Stupid: How to Solve Problems Quickly

    Your personal network is your superpower to solve problems fast. But building your network takes years. You’d better start now.

    Written by

    Tom Vogel

    Leadership
  • A New Way to Realize Deep Sell for Enterprise SaaS
    12.08.2026

    A New Way to Realize Deep Sell for Enterprise SaaS

    Selling SaaS means no longer just demonstrating exciting features. Non-functional features have gained importance. And you can make money from them.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Should You Set AI Targets for Your Company?
    10.08.2026

    Should You Set AI Targets for Your Company?

    AI is possibly as transformative as electrification in the 1880s. In contrast to AI, I doubt leaders set electricity consumption targets.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • The Month-End Closing Checklist: Boring, but Effective
    05.08.2026

    The Month-End Closing Checklist: Boring, but Effective

    Many month-end checklist tasks could be automated, but not this one: Thinking of what the changes since last month mean for your business.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • AI or Not AI? Sometimes You’re Faster Without It
    03.08.2026

    AI or Not AI? Sometimes You’re Faster Without It

    Everyone promises you can automate your business with AI and chill at the grill. Well, automation and AI don’t always pay off.

    Written by

    Tom Vogel

    Entrepreneurship
  • 3 Signs It’s Time to Renegotiate Your Contracts
    29.07.2026

    3 Signs It’s Time to Renegotiate Your Contracts

    Technology moves faster than any contract can follow. Three real-life examples of why you have to renegotiate your contracts.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Every Entrepreneur Needs AI. And SaaS. And Maybe Excel
    27.07.2026

    Every Entrepreneur Needs AI. And SaaS. And Maybe Excel

    AI tools are flashy but token-based. SaaS is reliable but has vendor lock-in. Here’s why Excel still belongs in every entrepreneur’s toolkit.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Bootstrapping Over Billions: Ukraine’s Lessons for Entrepreneurs
    22.07.2026

    Bootstrapping Over Billions: Ukraine’s Lessons for Entrepreneurs

    The West spent billions on drones. Ukraine built better ones for $800 in homes. Wartime bootstrapping lessons for entrepreneurs.

    Written by

    Tom Vogel

    Entrepreneurship
  • Summer Laziness: Not Efficient, but Highly Effective
    20.07.2026

    Summer Laziness: Not Efficient, but Highly Effective

    Build what’s not urgent. Think without an agenda. Read outside your field. React without rushing. That’s my summer laziness formula.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Strategic Ambiguity: Everything Is Clear, Until It Isn’t
    15.07.2026

    Strategic Ambiguity: Everything Is Clear, Until It Isn’t

    Starting a business has never been easier. The risks and uncertainties have never been higher. That’s strategic ambiguity in a nutshell.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • AI Doesn’t Replace Your Distinct Skills. It Multiplies Them
    13.07.2026

    AI Doesn’t Replace Your Distinct Skills. It Multiplies Them

    If you have distinct skills but don’t use AI, someone with the same skills who does will overtake you. Be quick or die.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Hesitation Looks Like Thinking. It’s Just Avoiding a Decision
    08.07.2026

    Hesitation Looks Like Thinking. It’s Just Avoiding a Decision

    No amount of hesitation removes the cons of a decision. At some point, you have to jump. Even without knowing all the details.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Dry Spells Don’t Last. But Entrepreneurs Have to Outlast Them
    06.07.2026

    Dry Spells Don’t Last. But Entrepreneurs Have to Outlast Them

    Wars stall pipelines. Admin loops kill momentum. Chaos hides monsters. Every entrepreneur faces dry spells — here’s how to outlast them.

    Written by

    Tom Vogel

    Entrepreneurship
  • Be Quick or Die: Why the World Needs Godspeed Now
    01.07.2026

    Be Quick or Die: Why the World Needs Godspeed Now

    An alcoholic reducing alcohol by 3% annually reaches sobriety by 2100. That’s exactly how slow we’re moving on all the big problems out there.

    Written by

    Tom Vogel

    Active Reserve Clean Energy Digital Transformation Leadership
  • Shared Mental Model, Part II: Why It Takes Multiple Iterations
    29.06.2026

    Shared Mental Model, Part II: Why It Takes Multiple Iterations

    Puzzled looks, repeated questions, and eye-rolls: the sure signs your team doesn’t have a shared mental model yet.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • The Shared Mental Model: Harder to Build Than You Think
    24.06.2026

    The Shared Mental Model: Harder to Build Than You Think

    Everyone thinks they’re on the same page. Almost nobody is. A shared mental model isn’t a meeting or a slide deck; it’s hard mental work.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Leadership
  • Why Is Leadership So Difficult?
    22.06.2026

    Why Is Leadership So Difficult?

    If leadership were simple, we wouldn’t need models, training, or leaders at all. Here’s what makes leadership so hard.

    Written by

    Tom Vogel

    Leadership
  • Employed, Elected, or Active Reserve: Switzerland’s Secret
    17.06.2026

    Employed, Elected, or Active Reserve: Switzerland’s Secret

    Employed professionals, elected officials, and active reserve volunteers: Switzerland needs all three to function. Two stories explain why.

    Written by

    Tom Vogel

    Active Reserve
  • Substance Over Form: Stop Wasting Time on the Wrong Things
    15.06.2026

    Substance Over Form: Stop Wasting Time on the Wrong Things

    When people are short of time, why do they do unnecessary things? Three observations from a crisis simulation that apply everywhere.

    Written by

    Tom Vogel

    Crisis Management Leadership
  • Why Enthusiastic Entrepreneurs Are More Successful
    10.06.2026

    Why Enthusiastic Entrepreneurs Are More Successful

    People call me “Mr. Yonder”. This is down to my enthusiasm for my product, my team, and my work, and it’s one of the most powerful sales tools.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Stop Whining. Suffering Is Part of Entrepreneurship
    08.06.2026

    Stop Whining. Suffering Is Part of Entrepreneurship

    Lost deals, silent prospects, churning customers, and outages on your wife’s birthday. Suffering is part of entrepreneurship. Here’s how to keep going.

    Written by

    Tom Vogel

    Entrepreneurship
  • The World Is Changing Faster Than Your Business Plan
    03.06.2026

    The World Is Changing Faster Than Your Business Plan

    Geopolitics disrupts travel. Energy disrupts costs. AI disrupts jobs. Here’s how entrepreneurs turn all three into opportunity.

    Written by

    Tom Vogel

    Entrepreneurship
  • ISO 27001 Certification: Check. Maintenance: Good Luck
    01.06.2026

    ISO 27001 Certification: Check. Maintenance: Good Luck

    The audit is one day. The maintenance is 365. Here’s what startups get wrong after their ISO 27001 certification, and how to fix it.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Why Escalation Is Every Entrepreneur’s Worst Move
    27.05.2026

    Why Escalation Is Every Entrepreneur’s Worst Move

    Q told Bond always to have an escape plan. For entrepreneurs, the best escape plan is avoiding escalation beyond what can be repaired.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Out-of-Office Replies Are Making You Obsolete
    25.05.2026

    Out-of-Office Replies Are Making You Obsolete

    Out-of-office replies feel harmless. But chain enough of them together and you’ve just killed a deal, a project, or your own career.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Stop Budgeting Like a Consumer. Forecast Like an Entrepreneur
    21.05.2026

    Stop Budgeting Like a Consumer. Forecast Like an Entrepreneur

    Entrepreneurs run rolling cashflow forecasts to spot trouble years ahead. I applied the same model to private budgeting.

    Written by

    Tom Vogel

    Entrepreneurship
  • Your Business Doesn’t Matter. The Universe Said So
    20.05.2026

    Your Business Doesn’t Matter. The Universe Said So

    In cosmic terms, your startup is invisible. That’s not depressing — it’s the most liberating thing an entrepreneur can hear.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
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About Me

I’m a tech entrepreneur, active reserve officer, and father of three — writing about entrepreneurship, leadership, and crisis management from hard-won experience. No AI, no fluff, no promos. Just plain-text insights for people building and leading under pressure.

When I’m not solving problems, I find clarity in the mountains around Zermatt.

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