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24 Years, 1200 Days: Inside Switzerland’s Active Reserve System
Security doesn’t come for free. In Switzerland’s active reserve system, everyone must contribute. For me, that’s a 20% side job since 2001.
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Crisis Preparation in 2025: One Apocalypse Isn’t Enough
Whether you’re running a business or a household, crisis preparation in 2025 means your backups and bunkers better be ready – and tested.
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How Inefficient Problems Drain Your Organization
Why do things rarely work the first time? Learn how inefficient problems arise and what leaders can do to turn them into efficient ones.
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Digital Documents: Don’t Turn Bad Documents into Digital Trash
Digital documents won’t fix your problem. If your documents suck, so will their digital versions. Cultural change is the real transformation.
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One for all, all for one: Not Just A Motto, But An Attitude for Life
Switzerland’s unofficial motto “one for all, all for one” guides leadership, teamwork, and resilience at work, in the military, and at home.
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Lonely Leadership Decisions: Insights into Silent Battles
Lonely leadership decisions are part of every leader’s job. How to handle tough choices, decide with partial knowledge, and trust your gut.
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How to Find Product-Market Fit in B2B SaaS: Large vs Small Customers
Explore two paths to product-market fit in B2B SaaS—targeting large or small customers first—and understand the trade-offs of each approach.
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The Entrepreneurial Struggle: What Founders Don’t Post Online
The entrepreneurial struggle is rarely shared. Discover the internal and external factors behind an entrepreneur’s constant uphill battle.
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How to Handle Bugs Effectively in a SaaS Product
Learn how to triage customer issues, prioritize bug tickets, and handle bugs effectively with practical, real-world strategies.
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A Prominent Reason for Project Failure: The Kickoff Meeting
Rushing a project kickoff can be a reason for project failure. Use the OODA loop methodology to steer projects to success.
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How To Stay Professional When Dealing With Assholes In Business
Every founder meets them—abusive clients, toxic partners. Here’s how to deal with assholes in business without becoming one yourself.
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How Our Flawed Brains Prevent Proactive Crisis Management
Most crisis responses are reactive. However, proactive crisis management can build resilience before the next big disruption hits.
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Preparedness Takes Time: Why Resilience Is Built Over Decades
From military defense to energy and entrepreneurship, preparedness takes time. Long-term investment in preparedness beats short-term fixes.
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Redwork vs Bluework: How Leaders Balance Thinking and Doing
Discover how redwork and bluework shape effective leadership. Learn to balance action and strategy to lead with clarity and purpose.
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3 Little-Known Books Every Leader Should Read
Discover 3 little-known books every leader should read—featuring lessons from Swissair’s WWII survival, the American Civil War, and mountain life simplicity.
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Don’t Tell Me What Doesn’t Work, Build Simple Solutions That Work
Entrepreneurship is about making things possible, not discussing limitations. Focus on simple solutions that work and you will be fine.
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Never Sacrifice Your Reputation for Money: A Founder’s Red Line
Never sacrifice your reputation for money – even when the money is tempting. A real-world founder story about staying true to your values.
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Why Capital Efficiency Matters to Startup Founders
Capital efficiency means doing more with less. By historical standards, it’s still much easier today than it was for previous generations.
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Loyalty in Business: Why Leaders Must Give What They Expect
Loyalty in business isn’t just top-down. Learn how reciprocal loyalty builds trust in business leadership—even during difficult decisions.
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The Bright and Dark Sides of B2B SaaS RFPs: Lessons from the Front Lines
What founders and sales executives must know about the hidden risks and rewards of B2B SaaS RFPs.
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Want Your Kids to Work Together? Teach Them Tactics
Like it or not, oftentimes you have to put back your individual needs for the common good. That’s the foundation of tactics. A true story of how I explained it to my kids.
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Strive for Excellence, It Is Better Than Aiming for Perfection
Five key practices that help you strive for excellence in leadership, business, and life—without falling into the trap of perfectionism.
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Shared Leadership in Business: The Swiss Model Explained
The primus inter pares approach creates resilient, collaborative companies. Shared leadership is deeply rooted in Swiss culture.
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36 Hours Without Electricity, But Full of Life Lessons
What a snowstorm in Zermatt and 36 hours without electricity taught my kids about crisis, creativity, and staying calm.
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Why Switzerland Relies on Ordinary People in Extraordinary Roles
From parliament to the armed forces, the active reserve system consists of ordinary people in extraordinary roles.
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Your Team Is Your Greatest Asset (And Your Biggest Cost)
The cheapest team is the one that can’t ship, sell or support. But your team isn’t just a cost factor, your team is your greatest asset.
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How to Solve Problems Fast Without the Drama
Tired of endless problem discussions? Use the OODA loop to solve problems fast, structured, and decisively.
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Behind the Hustle: The Entrepreneur My Family Sees
Balancing startup and family is a constant juggling act. Some behind-the-scenes thoughts on the entrepreneur my family sees.
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Never Waste a Good Crisis: Why Going Back to Normal is a Mistake
A crisis is not a detour, it’s a catalyst. Going back to normal after disruption is a missed opportunity, and true reinvention begins in chaos.
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Your Brain Doesn’t Use Folders — Why Should Your Notes?
Rather than talking about tools, let’s talk about organizing information in a brain-like structure. Because your brain doesn’t use folders.
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Power Politics in the Workplace: What To Do About It
Power politics isn’t just for world leaders. Discover how loud voices dominate power politics in the workplace, and how to shut them up.
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“Thanks for Your Message!” — Why Short Business Emails Matter
Are short business emails pointless? Quick replies keep momentum, reduce frustration, and improve support and sales outcomes across cultures.
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Business Growth Projections: Think Big or Stay Cautious?
Should you use optimistic or conservative business growth projections? Learn the pros and cons of both strategies.
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Startup Product-Market Fit: Focus on Product, Not Paperwork
Startups succeed by solving real problems, not by filing forms. In the early stages, focus on startup product-market fit.
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The Compliance Trap: How Bureaucracy Became a Business
Endless audits, certifications, and paperwork. The compliance trap buries entrepreneurs with forms and fees, and the compliance industry benefits.
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Folders Are Dead. So Why Are We Still Using Them?
A modern approach to organizing and accessing digital information
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Kaizen for Entrepreneurs: How To Transform Work and Life
Kaizen isn’t just for factories. Kaizen for entrepreneurs means continuous improvement to business, teams, and daily life.
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My Reading List for Entrepreneurs: What Fuels My Thinking
Why I prioritize certain books and magazines over endless information noise
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Entrepreneurs vs a Dysfunctional World: Fighting for Value Creation
Security questions, compliance forms, and due diligence checks: Discover how to fight red tape in a dysfunctional world.
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Black Swans or Ravens? Surviving in a World of Constant Crisis
In a world of constant crisis, black swans and rare crises are over. Ravens are the next crisis animals – smart and in flocks.
