Tom Vogel's Blog

Should you follow an interface strategy or an AI strategy to connect your product to the world? The likely answer is “both.”

Recently, I spent a whole day working with different business software. My emotions went from “I can’t live without this” to “Who built this?”

Selling SaaS means no longer just demonstrating exciting features. Non-functional features have gained importance. And you can make money from them.

AI tools are flashy but token-based. SaaS is reliable but has vendor lock-in. Here’s why Excel still belongs in every entrepreneur’s toolkit.

If you have distinct skills but don’t use AI, someone with the same skills who does will overtake you. Be quick or die.

The audit is one day. The maintenance is 365. Here’s what startups get wrong after their ISO 27001 certification, and how to fix it.

AI meeting notes feel productive. But the decisions that matter are taken in bar conversations or spontaneous calls, not in formal meetings.

Believe it or not, space exploration is a good analogy for AI developments. And like for space exploration, data separates hype from results.

Using a simple case study shows that if an automation tool feels difficult, look for an alternative before spending too much time on it.

Want to automate all those boring tasks? Great! But before you start, ask yourself a few questions about use cases, tools, and benefits.

It’s an illusion to think you can completely break free from big tech. But like in finance, don’t put all your data assets into one bucket.

Compliance isn’t about documents in inboxes—it’s about clarity, proof, and making regulations work in real life.

Read and sign is not compliance. But it’s a start. In the end, it means keeping teams updated, meeting regulations, and impressing auditors.

Here are some real-life examples of features that save users from themselves. They prevent chaos and keep your product frustration-free.

Converting PDF into XML can be maddening. Here’s how to escape messy files and build structured, usable documents that actually work.

It’s incredible how much digital garbage amasses over time, even if you run an orderly organization. Here is how to clean it up.

Learn how to triage customer issues, prioritize bug tickets, and handle bugs effectively with practical, real-world strategies.

A modern approach to organizing and accessing digital information

Think Excel is just for finance? Learn how to use Excel for tech troubleshooting: Spotting misconfigurations, seeing anomalies and patterns.

Learn from our mistakes in upgrading Keycloak — dependency deadlocks and undocumented hacks made us burn in dependency hell

Enterprise customers demand security compliance. Learn why startups must choose ISO 27001, SOC 2, or both — and how to keep costs in check.

Every software company needs a Chief Bug Officer. Learn how bug ownership improves quality, speed, and customer trust.

Digital transformation isn’t just about fast tech, it’s about slow human change. Here are some lessons from war zones and the corporate world.

Automation isn’t a shortcut. Understanding the manual work first is essential to a successful manual to automation process.

Don’t just hire IT guys. A mechanic might be better at helping customers succeed with your software than a software engineer.