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  • Feeling Uninspired? Adults and Kids, Put Your Mobile Phones Away
    02.12.2025

    Feeling Uninspired? Adults and Kids, Put Your Mobile Phones Away

    You should strive to see the bigger picture, not the smaller picture. Quite literally, this is an urgent call to put your mobile phone away.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • Martec’s Law: How to Keep Up With Technological Change
    12.11.2025

    Martec’s Law: How to Keep Up With Technological Change

    Digital transformation is a marathon, not a sprint. Martec’s Law explains the reasons for this, and what you can do to stay relevant.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • What if OpenAI Stopped Operating? A Thought Experiment
    28.10.2025

    What if OpenAI Stopped Operating? A Thought Experiment

    Humans are good at getting used to comfortable situations, but they are bad at planning for adversity. “What if” is the central question.

    Written by

    Tom Vogel

    Crisis Management Digital Transformation
  • What My Father Never Saw: 20 Years of Tech That Changed Everything
    17.10.2025

    What My Father Never Saw: 20 Years of Tech That Changed Everything

    Imagine you died 20 years ago and were thrown back into the world of work today. A thought experiment about tech that changed everything.

    Written by

    Tom Vogel

    Digital Transformation
  • A Hitchhiker’s Guide to AI Bullshit Bingo
    03.10.2025

    A Hitchhiker’s Guide to AI Bullshit Bingo

    AI bullshit bingo is everywhere, but this article is really about leadership and management in the age of AI, not AI itself.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship Leadership
  • The Compliance Trap: Stop Pretending Your Team Read the PDFs
    22.09.2025

    The Compliance Trap: Stop Pretending Your Team Read the PDFs

    Compliance isn’t about documents in inboxes—it’s about clarity, proof, and making regulations work in real life.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Read and Sign on Steroids: How to Make Compliance Smarter
    03.09.2025

    Read and Sign on Steroids: How to Make Compliance Smarter

    Read and sign is not compliance. But it’s a start. In the end, it means keeping teams updated, meeting regulations, and impressing auditors.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Features That Save Users from Themselves: The Unsung Heroes of Software
    26.08.2025

    Features That Save Users from Themselves: The Unsung Heroes of Software

    Here are some real-life examples of features that save users from themselves. They prevent chaos and keep your product frustration-free.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Converting PDF into XML: Possibilities Beyond Copy-Paste
    11.08.2025

    Converting PDF into XML: Possibilities Beyond Copy-Paste

    Converting PDF into XML can be maddening. Here’s how to escape messy files and build structured, usable documents that actually work.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • JIRA Dashboards That Actually Work: Simple Setup, Big Impact
    05.08.2025

    JIRA Dashboards That Actually Work: Simple Setup, Big Impact

    Learn how to use JIRA dashboards to keep an overview without plugins. A simple setup with summary emails reduces chaos and improves clarity.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • A Step-by-Step Guide to Cleaning Up Years of Digital Garbage
    21.07.2025

    A Step-by-Step Guide to Cleaning Up Years of Digital Garbage

    It’s incredible how much digital garbage amasses over time, even if you run an orderly organization. Here is how to clean it up.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Digital Documents: Don’t Turn Bad Documents into Digital Trash
    24.06.2025

    Digital Documents: Don’t Turn Bad Documents into Digital Trash

    Digital documents won’t fix your problem. If your documents suck, so will their digital versions. Cultural change is the real transformation.

    Written by

    Tom Vogel

    Digital Transformation
  • How to Handle Bugs Effectively in a SaaS Product
    09.06.2025

    How to Handle Bugs Effectively in a SaaS Product

    Learn how to triage customer issues, prioritize bug tickets, and handle bugs effectively with practical, real-world strategies.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Your Brain Doesn’t Use Folders — Why Should Your Notes?
    02.04.2025

    Your Brain Doesn’t Use Folders — Why Should Your Notes?

    Rather than talking about tools, let’s talk about organizing information in a brain-like structure. Because your brain doesn’t use folders.

    Written by

    Tom Vogel

    Digital Transformation
  • Folders Are Dead. So Why Are We Still Using Them?
    18.03.2025

    Folders Are Dead. So Why Are We Still Using Them?

    A modern approach to organizing and accessing digital information

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Life of an On-Call Engineer: From Symphony Halls to Server Calls
    08.01.2025

    Life of an On-Call Engineer: From Symphony Halls to Server Calls

    The life of an on-call engineer is surprisingly similar in startups and enterprises. As long as you answer your phone, you can be anywhere.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • How to Use Excel for Tech Troubleshooting
    18.11.2024

    How to Use Excel for Tech Troubleshooting

    Think Excel is just for finance? Learn how to use Excel for tech troubleshooting: Spotting misconfigurations, seeing anomalies and patterns.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Keep It Simple in Tech to Avoid Dependency Hell
    16.09.2024

    Keep It Simple in Tech to Avoid Dependency Hell

    Learn from our mistakes in upgrading Keycloak — dependency deadlocks and undocumented hacks made us burn in dependency hell

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • ISO 27001 vs SOC 2: What Startups Must Know
    15.08.2024

    ISO 27001 vs SOC 2: What Startups Must Know

    Enterprise customers demand security compliance. Learn why startups must choose ISO 27001, SOC 2, or both — and how to keep costs in check.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Why Every Software Company Needs a Chief Bug Officer
    19.07.2024

    Why Every Software Company Needs a Chief Bug Officer

    Every software company needs a Chief Bug Officer. Learn how bug ownership improves quality, speed, and customer trust.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Digital Transformation Is a Marathon, Not a Sprint
    07.06.2024

    Digital Transformation Is a Marathon, Not a Sprint

    Digital transformation isn’t just about fast tech, it’s about slow human change. Here are some lessons from war zones and the corporate world.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Manual to Automation Process: Why Hands-On Work Comes First
    31.05.2024

    Manual to Automation Process: Why Hands-On Work Comes First

    Automation isn’t a shortcut. Understanding the manual work first is essential to a successful manual to automation process.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Building an IT Company? Then Don’t Just Hire IT Guys
    17.05.2024

    Building an IT Company? Then Don’t Just Hire IT Guys

    Don’t just hire IT guys. A mechanic might be better at helping customers succeed with your software than a software engineer.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Simplify Your Software Product to Refactor Easier and Sell More
    17.05.2024

    Simplify Your Software Product to Refactor Easier and Sell More

    Simplify your software product to make refactoring easier and boost sales by reducing complexity, misconfigurations, and apparent bugs.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • How to Build Trust in B2B SaaS Products
    03.05.2024

    How to Build Trust in B2B SaaS Products

    Many users don’t trust your B2B SaaS product at first. Here’s how to build trust through better onboarding, training, and UX.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • AI Adoption in B2B: Lessons from the Cloud and the iPad
    01.05.2024

    AI Adoption in B2B: Lessons from the Cloud and the iPad

    Just as a world without video calls is unthinkable today, Gen AI will be omnipresent in 10 years from now. But AI adoption in B2B takes time.

    Written by

    Tom Vogel

    Digital Transformation
  • Urgent Bug! Check Your Corporate IT Configuration First
    12.04.2024

    Urgent Bug! Check Your Corporate IT Configuration First

    SaaS bugs often turn out to be corporate IT configuration issues. Whitelisting, security tools, and authentication services are to blame.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Take It To The Next Level: Insights From Our ISO 27001 Recertification Audit
    29.03.2024

    Take It To The Next Level: Insights From Our ISO 27001 Recertification Audit

    The key takeaway from our ISO 27001 recertification audit was to shift from bottom-up to top-down risk management.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Why Laptop-Friendly Business Dashboards Are All You Need
    22.03.2024

    Why Laptop-Friendly Business Dashboards Are All You Need

    Forget the big-screen dashboards. Laptop-friendly business dashboards improve focus, mobility, and leadership in growing companies.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Google Workspace to Microsoft 365 Migration: Why Starting Fresh Helps
    06.03.2024

    Google Workspace to Microsoft 365 Migration: Why Starting Fresh Helps

    After 5 years, a Google Workspace to Microsoft 365 migration cleaned up digital clutter and improved collaboration.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Kill The Agile Manifesto!? Think Twice
    01.03.2024

    Kill The Agile Manifesto!? Think Twice

    The Agile Manifesto isn’t the problem — rigid processes are. Real agility depends on continuous conversation, not dogmatic process rules.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • The Problem with Managing JIRA Tickets? Recognizing Patterns
    06.02.2024

    The Problem with Managing JIRA Tickets? Recognizing Patterns

    Put somebody in charge of managing JIRA tickets rather than just shifting them around, or you will drown in duplicates and unassigned tickets

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Use JIRA For The Whole Company, Not Just The Dev Team
    19.01.2024

    Use JIRA For The Whole Company, Not Just The Dev Team

    JIRA is more than a dev tool. Use JIRA for the whole company for risks, assets, and customer projects, but beware of ticket overload.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Should You Use ChatGPT for Emotional Writing?
    04.08.2023

    Should You Use ChatGPT for Emotional Writing?

    I have been in situations where I couldn’t find the right words. Don’t use ChatGPT for emotional writing in such situations.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • “Can I Buy Your Software With Ready-Made ISO 9001 Documents?”
    31.07.2023

    “Can I Buy Your Software With Ready-Made ISO 9001 Documents?”

    Thinking of buying software with ready-made ISO 9001 documents? It’s possible — but beware of audit risks, culture mismatches, and long-term pitfalls.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • How to Use AI for ISO 9001 Documentation Efficiency
    07.07.2023

    How to Use AI for ISO 9001 Documentation Efficiency

    AI can simplify, clean up, and improve your ISO 9001 documentation. But it falls short in real-world processes and communication.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • When Does It Make Sense to Use Digital Crisis Management Tools?
    14.06.2023

    When Does It Make Sense to Use Digital Crisis Management Tools?

    If you can use an electronic Command & Control system in a full-scale war, why can’t you use digital crisis management tools?

    Written by

    Tom Vogel

    Crisis Management Digital Transformation
  • Ever Tried to Accelerate a Software Project by Adding More Resources? It’s Difficult
    08.05.2023

    Ever Tried to Accelerate a Software Project by Adding More Resources? It’s Difficult

    Whilst building an internal team of developers is certainly not a fast activity, a proper team might churn out productive code way faster than a collection of agency developers.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Tracking Changing ISO 9001/27001 Norms Is Easy with the Right Tools
    24.04.2023

    Tracking Changing ISO 9001/27001 Norms Is Easy with the Right Tools

    The price you pay to track your norms effectively is a one-off effort when setting up your ISO 9001 27001 tools.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Why Documentation Must Be User-Centric, Not Just Compliant
    20.03.2023

    Why Documentation Must Be User-Centric, Not Just Compliant

    Most documentation still serves the company or authority. User-centric documentation improves clarity, compliance, and adoption.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
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About Me

Growing a company in uncertain times is like running a marathon — it demands grit, strategy, and resilience.

As a tech entrepreneur, active reserve officer, and father of three, I share practical insights and write about entrepreneurship, leadership, and crisis management — no AI bullshit, no promos, just my thoughts in plain text.

When I’m not solving problems, I recharge and find inspiration in the breathtaking mountains around Zermatt.

Do you like this perspective? Here is how you can get more:
📌 Sign up to read from me every Friday — just my thoughts in plain text.
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