Tom Vogel's Blog

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  • Why Competitors Who Are Copying You Are a Compliment
    11.02.2026

    Why Competitors Who Are Copying You Are a Compliment

    In the age of AI, it’s never been easier to copy existing products. However, competitors who are copying you forget one thing: The hard side.

    Written by

    Tom Vogel

    Entrepreneurship
  • How to Stay On Top of Your Tasks: The “Block” and “Admin” Secret
    09.02.2026

    How to Stay On Top of Your Tasks: The “Block” and “Admin” Secret

    Entrepreneurs juggle many hats and projects. On top, tasks from your private life pile up. How can you stay on top of your tasks?

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • From Playground to Boardroom: Trust Builds Slow and Breaks Fast
    04.02.2026

    From Playground to Boardroom: Trust Builds Slow and Breaks Fast

    Whether it’s a missing $10 bill at home or a botched SaaS rollout, trust with kids and in business builds slowly and vanishes in a single slip.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Take Back Control: How Entrepreneurs Can Break Free of Big Tech
    28.01.2026

    Take Back Control: How Entrepreneurs Can Break Free of Big Tech

    It’s an illusion to think you can completely break free from big tech. But like in finance, don’t put all your data assets into one bucket.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Speed of Execution Saves Your Mental Sanity and Your Business
    26.01.2026

    Speed of Execution Saves Your Mental Sanity and Your Business

    Life can be rocky, and backlogs can pile up. But there are strategies to manage high workloads, reduce mental load, and keep customers happy.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Startup‑Politics Mismatch: Four Checks Every Country Needs
    21.01.2026

    The Startup‑Politics Mismatch: Four Checks Every Country Needs

    Startups and politics are misaligned in many countries. Here are four checks every country needs, using Switzerland as an example.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • 250 Touchpoints Later: Data-Driven Lessons From Enterprise Sales
    19.01.2026

    250 Touchpoints Later: Data-Driven Lessons From Enterprise Sales

    Enterprise sales are different from B2C sales: Sales cycles are longer, you have to talk to many different people, and it’s not done once the sale is complete.

    Written by

    Tom Vogel

    Entrepreneurship
  • Complaining Is Not an Option: What Entrepreneurs Should Do Instead
    14.01.2026

    Complaining Is Not an Option: What Entrepreneurs Should Do Instead

    Instead of complaining, get up and do things, shape your environment, and do more with less. Once you’re there, go and inspire others.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • I Quit LinkedIn—Here’s Why Smart Entrepreneurs Are Leaving
    12.01.2026

    I Quit LinkedIn—Here’s Why Smart Entrepreneurs Are Leaving

    I quit LinkedIn after almost 20 years. As an entrepreneur, I had to find new ways for digital marketing, content distribution, and staying in touch with people.

    Written by

    Tom Vogel

    Entrepreneurship
  • Berlin Power Cut: What Entrepreneurs Should Prepare For
    05.01.2026

    Berlin Power Cut: What Entrepreneurs Should Prepare For

    Preparing your home and your family for crises is one thing, but what about preparing your business for something like the Berlin power cut?

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship
  • New Year’s Resolutions for 2026: Stay True to Your Values
    30.12.2025

    New Year’s Resolutions for 2026: Stay True to Your Values

    A wild year lies behind us. What can an ordinary entrepreneur do to succeed in 2026? The answer is simple: Stay true to your values.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • What Is the Hard Side, and How Can You Win It Over to Scale Your Product?
    22.12.2025

    What Is the Hard Side, and How Can You Win It Over to Scale Your Product?

    To scale your product, you need to win over the hard side: That’s the minority of users who create disproportionate value to your product.

    Written by

    Tom Vogel

    Entrepreneurship Recommended Reading
  • Scarcity or Abundance? How a Student Enterprise Evolved Over 20 Years
    19.12.2025

    Scarcity or Abundance? How a Student Enterprise Evolved Over 20 Years

    How the student enterprise I worked for evolved from scarcity to abundance in just one generation. No rant, no resentment, just observation.

    Written by

    Tom Vogel

    Entrepreneurship
  • Blood, Sweat, and Tears: The Price You Pay for Experience
    08.12.2025

    Blood, Sweat, and Tears: The Price You Pay for Experience

    When I was younger, the word “experience” infuriated me. 20 years later, I know that blood, sweat and tears are the price of experience.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Getting Drunk at a Business Event? That’s a Bad Idea
    24.11.2025

    Getting Drunk at a Business Event? That’s a Bad Idea

    I recently heard a guy talking too loudly about his air miles and about getting drunk at a business event. I bet he wasn’t an entrepreneur.

    Written by

    Tom Vogel

    Entrepreneurship
  • Give Your Brain a Break: Spend Time Alone, and Just Think
    19.11.2025

    Give Your Brain a Break: Spend Time Alone, and Just Think

    After an intense period of effort, you need rest. Just like giving your body a rest regularly, don’t forget to give your brain a break.

    Written by

    Tom Vogel

    Entrepreneurship
  • How to Reduce Complexity to Maximize Effects
    17.11.2025

    How to Reduce Complexity to Maximize Effects

    Do you want to reduce complexity? Here is a real-life example from an IT systems landscape discussion on why less is more.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • What if Your Bank Goes Bust? A Preparation Guide for Entrepreneurs
    11.11.2025

    What if Your Bank Goes Bust? A Preparation Guide for Entrepreneurs

    The possibility that your bank goes bust is more likely than you might think. Remember Silicon Valley Bank? Check out if you are prepared.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship
  • Should Entrepreneurs Be Proactive or Keep Calm? The Answer Is: Both
    10.11.2025

    Should Entrepreneurs Be Proactive or Keep Calm? The Answer Is: Both

    Do you want to seize the moment but not freak out unnecessarily? Then you have to learn to be proactive and keep calm at the same time.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • In Tough Times, You Have to Leave Your Ego at the Door
    03.11.2025

    In Tough Times, You Have to Leave Your Ego at the Door

    The good times are over. Do we still have room for egos, office politics and power games? As a leader, you should leave your ego at the door.

    Written by

    Tom Vogel

    Active Reserve Entrepreneurship Leadership
  • Kids at Work: Why I Took My 13-Year-Old Daughter to a Trade Show
    10.10.2025

    Kids at Work: Why I Took My 13-Year-Old Daughter to a Trade Show

    Kids best understand what work is about when you have your kids at work. At a trade show, my daughter learned lessons school never teaches.

    Written by

    Tom Vogel

    Entrepreneurship
  • How to Avoid a Dysfunctional Board in a Startup
    06.10.2025

    How to Avoid a Dysfunctional Board in a Startup

    A dysfunctional board can limit your startup’s freedom of action. But dysfunctionality isn’t felt every day, but only in important matters.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • A Hitchhiker’s Guide to AI Bullshit Bingo
    03.10.2025

    A Hitchhiker’s Guide to AI Bullshit Bingo

    AI bullshit bingo is everywhere, but this article is really about leadership and management in the age of AI, not AI itself.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship Leadership
  • Reading the Cyber Commanders’ Handbook: Lessons for Entrepreneurs
    29.09.2025

    Reading the Cyber Commanders’ Handbook: Lessons for Entrepreneurs

    My summer reading of the Cyber Commanders’ Handbook revealed insights on resilience, risk, and robustness that every entrepreneur can use.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Recommended Reading
  • Don’t Trust the Time Management Gurus
    23.09.2025

    Don’t Trust the Time Management Gurus

    No single time management technique will work for every scenario. And no single time management technique will survive your entire career.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Compliance Trap: Stop Pretending Your Team Read the PDFs
    22.09.2025

    The Compliance Trap: Stop Pretending Your Team Read the PDFs

    Compliance isn’t about documents in inboxes—it’s about clarity, proof, and making regulations work in real life.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Why Incorporating a Company in Switzerland Feels Like the Stone Age
    16.09.2025

    Why Incorporating a Company in Switzerland Feels Like the Stone Age

    Incorporating a company in Switzerland feels outdated, slow, and costly. Why we should be inspired by progressive countries such as Estonia

    Written by

    Tom Vogel

    Entrepreneurship
  • Sick Leave Uncovered: The Costs You See and the Benefits You Don’t
    15.09.2025

    Sick Leave Uncovered: The Costs You See and the Benefits You Don’t

    Sick leave exposes the tension between finance and solidarity. But supporting your colleagues in tough times pays off more than you think.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Bigger Isn’t Always Better: Finding Your Growth Projection Style
    09.09.2025

    Bigger Isn’t Always Better: Finding Your Growth Projection Style

    Are you an entrepreneur who believes bigger is always better? Or are you more cautious? The good news is that there is more than one road to success.

    Written by

    Tom Vogel

    Entrepreneurship
  • Why “It’ll Be Done Tomorrow” Never Works Out
    08.09.2025

    Why “It’ll Be Done Tomorrow” Never Works Out

    For both simple and complicated tasks, “It’ll be done tomorrow” never works out. Dependencies and different perspectives are to blame.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Read and Sign on Steroids: How to Make Compliance Smarter
    03.09.2025

    Read and Sign on Steroids: How to Make Compliance Smarter

    Read and sign is not compliance. But it’s a start. In the end, it means keeping teams updated, meeting regulations, and impressing auditors.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Compliance Overreaction: How Common Sense Gets Lost in Corporate Gift Rules
    01.09.2025

    Compliance Overreaction: How Common Sense Gets Lost in Corporate Gift Rules

    Compliance overreaction is killing common sense in corporate gift-giving. Here is an example how rules meant to prevent bribery harm relations

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Features That Save Users from Themselves: The Unsung Heroes of Software
    26.08.2025

    Features That Save Users from Themselves: The Unsung Heroes of Software

    Here are some real-life examples of features that save users from themselves. They prevent chaos and keep your product frustration-free.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • The Anchor I Return to When Entrepreneurship Gets Messy
    25.08.2025

    The Anchor I Return to When Entrepreneurship Gets Messy

    You need a fallback when entrepreneurship gets messy. Mine rests on four pillars: Fearlessness, commitment, decision-making, and simplicity.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Fast and Flexible Problem Solving with the OODA Loop
    21.08.2025

    Fast and Flexible Problem Solving with the OODA Loop

    Tired of endless problem discussions? Use the OODA loop to solve problems fast and always move forward. It works in all walks of life.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • One Month Projects: Why Anything Longer Is Too Complex
    18.08.2025

    One Month Projects: Why Anything Longer Is Too Complex

    In today’s fast-changing world, one-month projects work best. Learn why short, focused projects deliver results while long ones fail.

    Written by

    Tom Vogel

    Entrepreneurship
  • Walk but Never Run: Business Growth Takes Patience
    12.08.2025

    Walk but Never Run: Business Growth Takes Patience

    Entrepreneurs should walk but never run. Growth takes patience, like farming and healing. But that doesn’t mean you shouldn’t be ambitious.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Converting PDF into XML: Possibilities Beyond Copy-Paste
    11.08.2025

    Converting PDF into XML: Possibilities Beyond Copy-Paste

    Converting PDF into XML can be maddening. Here’s how to escape messy files and build structured, usable documents that actually work.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Strategy in Real Life: Saying No Is the Hardest and Best Move
    04.08.2025

    Strategy in Real Life: Saying No Is the Hardest and Best Move

    Saying no is the key to strategy: Cut distractions, focus on value, and build what matters. The past is a bad guide for the future.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Doing Business Globally: What Works on Paper Fails in Practice
    30.07.2025

    Doing Business Globally: What Works on Paper Fails in Practice

    Whenever an entrepreneur who is doing business globally tells you that everything runs fine, don’t believe him. Reality is dirty and messy.

    Written by

    Tom Vogel

    Entrepreneurship
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About Me

Growing a company in uncertain times is like running a marathon — it demands grit, strategy, and resilience.

As a tech entrepreneur, active reserve officer, and father of three, I share practical insights and write about entrepreneurship, leadership, and crisis management — no AI bullshit, no promos, just my thoughts in plain text.

When I’m not solving problems, I recharge and find inspiration in the breathtaking mountains around Zermatt.

Do you like this perspective? Here is how you can get more:
📌 Sign up to read from me every Friday — just my thoughts in plain text.
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