Tom Vogel's Blog

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  • What if Your Bank Goes Bust? A Preparation Guide for Entrepreneurs
    11.11.2025

    What if Your Bank Goes Bust? A Preparation Guide for Entrepreneurs

    The possibility that your bank goes bust is more likely than you might think. Remember Silicon Valley Bank? Check out if you are prepared.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship
  • Should Entrepreneurs Be Proactive or Keep Calm? The Answer Is: Both
    10.11.2025

    Should Entrepreneurs Be Proactive or Keep Calm? The Answer Is: Both

    Do you want to seize the moment but not freak out unnecessarily? Then you have to learn to be proactive and keep calm at the same time.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • In Tough Times, You Have to Leave Your Ego at the Door
    03.11.2025

    In Tough Times, You Have to Leave Your Ego at the Door

    The good times are over. Do we still have room for egos, office politics and power games? As a leader, you should leave your ego at the door.

    Written by

    Tom Vogel

    Active Reserve Entrepreneurship Leadership
  • Kids at Work: Why I Took My 13-Year-Old Daughter to a Trade Show
    10.10.2025

    Kids at Work: Why I Took My 13-Year-Old Daughter to a Trade Show

    Kids best understand what work is about when you have your kids at work. At a trade show, my daughter learned lessons school never teaches.

    Written by

    Tom Vogel

    Entrepreneurship
  • How to Avoid a Dysfunctional Board in a Startup
    06.10.2025

    How to Avoid a Dysfunctional Board in a Startup

    A dysfunctional board can limit your startup’s freedom of action. But dysfunctionality isn’t felt every day, but only in important matters.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • A Hitchhiker’s Guide to AI Bullshit Bingo
    03.10.2025

    A Hitchhiker’s Guide to AI Bullshit Bingo

    AI bullshit bingo is everywhere, but this article is really about leadership and management in the age of AI, not AI itself.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship Leadership
  • Reading the Cyber Commanders’ Handbook: Lessons for Entrepreneurs
    29.09.2025

    Reading the Cyber Commanders’ Handbook: Lessons for Entrepreneurs

    My summer reading of the Cyber Commanders’ Handbook revealed insights on resilience, risk, and robustness that every entrepreneur can use.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Recommended Reading
  • Don’t Trust the Time Management Gurus
    23.09.2025

    Don’t Trust the Time Management Gurus

    No single time management technique will work for every scenario. And no single time management technique will survive your entire career.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Compliance Trap: Stop Pretending Your Team Read the PDFs
    22.09.2025

    The Compliance Trap: Stop Pretending Your Team Read the PDFs

    Compliance isn’t about documents in inboxes—it’s about clarity, proof, and making regulations work in real life.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Why Incorporating a Company in Switzerland Feels Like the Stone Age
    16.09.2025

    Why Incorporating a Company in Switzerland Feels Like the Stone Age

    Incorporating a company in Switzerland feels outdated, slow, and costly. Why we should be inspired by progressive countries such as Estonia

    Written by

    Tom Vogel

    Entrepreneurship
  • Sick Leave Uncovered: The Costs You See and the Benefits You Don’t
    15.09.2025

    Sick Leave Uncovered: The Costs You See and the Benefits You Don’t

    Sick leave exposes the tension between finance and solidarity. But supporting your colleagues in tough times pays off more than you think.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Bigger Isn’t Always Better: Finding Your Growth Projection Style
    09.09.2025

    Bigger Isn’t Always Better: Finding Your Growth Projection Style

    Are you an entrepreneur who believes bigger is always better? Or are you more cautious? The good news is that there is more than one road to success.

    Written by

    Tom Vogel

    Entrepreneurship
  • Why “It’ll Be Done Tomorrow” Never Works Out
    08.09.2025

    Why “It’ll Be Done Tomorrow” Never Works Out

    For both simple and complicated tasks, “It’ll be done tomorrow” never works out. Dependencies and different perspectives are to blame.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Read and Sign on Steroids: How to Make Compliance Smarter
    03.09.2025

    Read and Sign on Steroids: How to Make Compliance Smarter

    Read and sign is not compliance. But it’s a start. In the end, it means keeping teams updated, meeting regulations, and impressing auditors.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Compliance Overreaction: How Common Sense Gets Lost in Corporate Gift Rules
    01.09.2025

    Compliance Overreaction: How Common Sense Gets Lost in Corporate Gift Rules

    Compliance overreaction is killing common sense in corporate gift-giving. Here is an example how rules meant to prevent bribery harm relations

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Features That Save Users from Themselves: The Unsung Heroes of Software
    26.08.2025

    Features That Save Users from Themselves: The Unsung Heroes of Software

    Here are some real-life examples of features that save users from themselves. They prevent chaos and keep your product frustration-free.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • The Anchor I Return to When Entrepreneurship Gets Messy
    25.08.2025

    The Anchor I Return to When Entrepreneurship Gets Messy

    You need a fallback when entrepreneurship gets messy. Mine rests on four pillars: Fearlessness, commitment, decision-making, and simplicity.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Fast and Flexible Problem Solving with the OODA Loop
    21.08.2025

    Fast and Flexible Problem Solving with the OODA Loop

    Tired of endless problem discussions? Use the OODA loop to solve problems fast and always move forward. It works in all walks of life.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • One Month Projects: Why Anything Longer Is Too Complex
    18.08.2025

    One Month Projects: Why Anything Longer Is Too Complex

    In today’s fast-changing world, one-month projects work best. Learn why short, focused projects deliver results while long ones fail. Everything is connected, and technology evolves like never before, mainly due to the fast development of AI. What was cutting-edge technology yesterday is now a commodity.…

    Written by

    Tom Vogel

    Entrepreneurship
  • Walk but Never Run: Business Growth Takes Patience
    12.08.2025

    Walk but Never Run: Business Growth Takes Patience

    Entrepreneurs should walk but never run. Growth takes patience, like farming and healing. But that doesn’t mean you shouldn’t be ambitious.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Converting PDF into XML: Possibilities Beyond Copy-Paste
    11.08.2025

    Converting PDF into XML: Possibilities Beyond Copy-Paste

    Converting PDF into XML can be maddening. Here’s how to escape messy files and build structured, usable documents that actually work.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Strategy in Real Life: Saying No Is the Hardest and Best Move
    04.08.2025

    Strategy in Real Life: Saying No Is the Hardest and Best Move

    Saying no is the key to strategy: Cut distractions, focus on value, and build what matters. The past is a bad guide for the future.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Doing Business Globally: What Works on Paper Fails in Practice
    30.07.2025

    Doing Business Globally: What Works on Paper Fails in Practice

    Whenever an entrepreneur who is doing business globally tells you that everything runs fine, don’t believe him. Reality is dirty and messy.

    Written by

    Tom Vogel

    Entrepreneurship
  • Gouverner c’est prévoir: Why Long-Term Planning Beats Firefighting
    22.07.2025

    Gouverner c’est prévoir: Why Long-Term Planning Beats Firefighting

    In government, they say “gouverner c’est prévoir.” As an entrepreneur, I live by this mantra for financial planning and the product roadmap.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • A Step-by-Step Guide to Cleaning Up Years of Digital Garbage
    21.07.2025

    A Step-by-Step Guide to Cleaning Up Years of Digital Garbage

    It’s incredible how much digital garbage amasses over time, even if you run an orderly organization. Here is how to clean it up.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • What Roger Federer Teaches Us About Losing And Winning
    18.07.2025

    What Roger Federer Teaches Us About Losing And Winning

    Losing and winning belong together, says Roger Federer. The secret to turning a loss into a win is to bounce back and push forward.

    Written by

    Tom Vogel

    Entrepreneurship
  • Perfection for Entrepreneurs: Lessons from Saint-Exupéry
    10.07.2025

    Perfection for Entrepreneurs: Lessons from Saint-Exupéry

    Perfection for entrepreneurs means simplification, not more work. Antoine de Saint-Exupéry’s wisdom shows how less can truly be more.

    Written by

    Tom Vogel

    Entrepreneurship
  • How Inefficient Problems Drain Your Organization
    30.06.2025

    How Inefficient Problems Drain Your Organization

    Why do things rarely work the first time? Learn how inefficient problems arise and what leaders can do to turn them into efficient ones.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • How to Find Product-Market Fit in B2B SaaS: Large vs Small Customers
    16.06.2025

    How to Find Product-Market Fit in B2B SaaS: Large vs Small Customers

    Explore two paths to product-market fit in B2B SaaS—targeting large or small customers first—and understand the trade-offs of each approach.

    Written by

    Tom Vogel

    Entrepreneurship
  • The Entrepreneurial Struggle: What Founders Don’t Post Online
    10.06.2025

    The Entrepreneurial Struggle: What Founders Don’t Post Online

    The entrepreneurial struggle is rarely shared. Discover the internal and external factors behind an entrepreneur’s constant uphill battle.

    Written by

    Tom Vogel

    Entrepreneurship
  • How to Handle Bugs Effectively in a SaaS Product
    09.06.2025

    How to Handle Bugs Effectively in a SaaS Product

    Learn how to triage customer issues, prioritize bug tickets, and handle bugs effectively with practical, real-world strategies.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • How To Stay Professional When Dealing With Assholes In Business
    03.06.2025

    How To Stay Professional When Dealing With Assholes In Business

    Every founder meets them—abusive clients, toxic partners. Here’s how to deal with assholes in business without becoming one yourself.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Preparedness Takes Time: Why Resilience Is Built Over Decades
    27.05.2025

    Preparedness Takes Time: Why Resilience Is Built Over Decades

    From military defense to energy and entrepreneurship, preparedness takes time. Long-term investment in preparedness beats short-term fixes.

    Written by

    Tom Vogel

    Active Reserve Clean Energy Entrepreneurship
  • Don’t Tell Me What Doesn’t Work, Build Simple Solutions That Work
    22.05.2025

    Don’t Tell Me What Doesn’t Work, Build Simple Solutions That Work

    Entrepreneurship is about making things possible, not discussing limitations. Focus on simple solutions that work and you will be fine.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Never Sacrifice Your Reputation for Money: A Founder’s Red Line
    16.05.2025

    Never Sacrifice Your Reputation for Money: A Founder’s Red Line

    Never sacrifice your reputation for money – even when the money is tempting. A real-world founder story about staying true to your values.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Why Capital Efficiency Matters to Startup Founders
    14.05.2025

    Why Capital Efficiency Matters to Startup Founders

    Capital efficiency means doing more with less. By historical standards, it’s still much easier today than it was for previous generations.

    Written by

    Tom Vogel

    Entrepreneurship
  • The Bright and Dark Sides of B2B SaaS RFPs: Lessons from the Front Lines
    07.05.2025

    The Bright and Dark Sides of B2B SaaS RFPs: Lessons from the Front Lines

    What founders and sales executives must know about the hidden risks and rewards of B2B SaaS RFPs.

    Written by

    Tom Vogel

    Entrepreneurship
  • Shared Leadership in Business: The Swiss Model Explained
    23.04.2025

    Shared Leadership in Business: The Swiss Model Explained

    The primus inter pares approach creates resilient, collaborative companies. Shared leadership is deeply rooted in Swiss culture.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Your Team Is Your Greatest Asset (And Your Biggest Cost)
    16.04.2025

    Your Team Is Your Greatest Asset (And Your Biggest Cost)

    The cheapest team is the one that can’t ship, sell or support. But your team isn’t just a cost factor, your team is your greatest asset.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • How to Solve Problems Fast Without the Drama
    14.04.2025

    How to Solve Problems Fast Without the Drama

    Tired of endless problem discussions? Use the OODA loop to solve problems fast, structured, and decisively. 

    Written by

    Tom Vogel

    Entrepreneurship Leadership
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About Me

Growing a company 📈 in uncertain times 🔥🧨 is like running a marathon — it demands grit, strategy, and resilience.

As a tech entrepreneur 💻, active reserve officer 🪖, and father of three 👩👦👦, I share practical insights and write about entrepreneurship, leadership, and crisis management.

When I’m not solving problems, I recharge and find inspiration in the breathtaking mountains 🏔️ around Zermatt 🇨🇭.

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