Tom Vogel's Blog

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  • Mission, People, Organization: Why Yet Another Book on Leadership?
    08.01.2026

    Mission, People, Organization: Why Yet Another Book on Leadership?

    Our practical book on leadership puts three aspects of leadership on the same level: The mission, the people, and the organization.

    Written by

    Tom Vogel

    Active Reserve Leadership Recommended Reading
  • New Year’s Resolutions for 2026: Stay True to Your Values
    30.12.2025

    New Year’s Resolutions for 2026: Stay True to Your Values

    A wild year lies behind us. What can an ordinary entrepreneur do to succeed in 2026? The answer is simple: Stay true to your values.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Farewell Events: Modesty or One Last Show Time? My Choice Is Clear
    23.12.2025

    Farewell Events: Modesty or One Last Show Time? My Choice Is Clear

    Observations from 4 different farewell events in the Swiss Armed Forces – the commonality is modesty and camaraderie. Spot the side notes.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • Blood, Sweat, and Tears: The Price You Pay for Experience
    08.12.2025

    Blood, Sweat, and Tears: The Price You Pay for Experience

    When I was younger, the word “experience” infuriated me. 20 years later, I know that blood, sweat and tears are the price of experience.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Feeling Uninspired? Adults and Kids, Put Your Mobile Phones Away
    02.12.2025

    Feeling Uninspired? Adults and Kids, Put Your Mobile Phones Away

    You should strive to see the bigger picture, not the smaller picture. Quite literally, this is an urgent call to put your mobile phone away.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • Hacking a Satellite? More Common Than You Think
    18.11.2025

    Hacking a Satellite? More Common Than You Think

    You will be surprised to learn where I heard about how to hack a satellite. Spoiler: This group also taught me a ton of other things.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • How to Reduce Complexity to Maximize Effects
    17.11.2025

    How to Reduce Complexity to Maximize Effects

    Do you want to reduce complexity? Here is a real-life example from an IT systems landscape discussion on why less is more.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Martec’s Law: How to Keep Up With Technological Change
    12.11.2025

    Martec’s Law: How to Keep Up With Technological Change

    Digital transformation is a marathon, not a sprint. Martec’s Law explains the reasons for this, and what you can do to stay relevant.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • Should Entrepreneurs Be Proactive or Keep Calm? The Answer Is: Both
    10.11.2025

    Should Entrepreneurs Be Proactive or Keep Calm? The Answer Is: Both

    Do you want to seize the moment but not freak out unnecessarily? Then you have to learn to be proactive and keep calm at the same time.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • In Tough Times, You Have to Leave Your Ego at the Door
    03.11.2025

    In Tough Times, You Have to Leave Your Ego at the Door

    The good times are over. Do we still have room for egos, office politics and power games? As a leader, you should leave your ego at the door.

    Written by

    Tom Vogel

    Active Reserve Entrepreneurship Leadership
  • Zero Inbox: How to Do It, and How Not to Do It
    27.10.2025

    Zero Inbox: How to Do It, and How Not to Do It

    Glaring into somebody’s laptop screen is not what I normally do. But I was triggered by a “zero inbox” sticker, and I saw anything but. Recently, I sat in a meeting next to someone who had a sticker on the laptop screen saying “zero inbox”.…

    Written by

    Tom Vogel

    Leadership
  • How to Avoid a Dysfunctional Board in a Startup
    06.10.2025

    How to Avoid a Dysfunctional Board in a Startup

    A dysfunctional board can limit your startup’s freedom of action. But dysfunctionality isn’t felt every day, but only in important matters.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • A Hitchhiker’s Guide to AI Bullshit Bingo
    03.10.2025

    A Hitchhiker’s Guide to AI Bullshit Bingo

    AI bullshit bingo is everywhere, but this article is really about leadership and management in the age of AI, not AI itself.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship Leadership
  • Don’t Trust the Time Management Gurus
    23.09.2025

    Don’t Trust the Time Management Gurus

    No single time management technique will work for every scenario. And no single time management technique will survive your entire career.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Sick Leave Uncovered: The Costs You See and the Benefits You Don’t
    15.09.2025

    Sick Leave Uncovered: The Costs You See and the Benefits You Don’t

    Sick leave exposes the tension between finance and solidarity. But supporting your colleagues in tough times pays off more than you think.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Why “It’ll Be Done Tomorrow” Never Works Out
    08.09.2025

    Why “It’ll Be Done Tomorrow” Never Works Out

    For both simple and complicated tasks, “It’ll be done tomorrow” never works out. Dependencies and different perspectives are to blame.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Compliance Overreaction: How Common Sense Gets Lost in Corporate Gift Rules
    01.09.2025

    Compliance Overreaction: How Common Sense Gets Lost in Corporate Gift Rules

    Compliance overreaction is killing common sense in corporate gift-giving. Here is an example how rules meant to prevent bribery harm relations

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Anchor I Return to When Entrepreneurship Gets Messy
    25.08.2025

    The Anchor I Return to When Entrepreneurship Gets Messy

    You need a fallback when entrepreneurship gets messy. Mine rests on four pillars: Fearlessness, commitment, decision-making, and simplicity.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Fast and Flexible Problem Solving with the OODA Loop
    21.08.2025

    Fast and Flexible Problem Solving with the OODA Loop

    Tired of endless problem discussions? Use the OODA loop to solve problems fast and always move forward. It works in all walks of life.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Walk but Never Run: Business Growth Takes Patience
    12.08.2025

    Walk but Never Run: Business Growth Takes Patience

    Entrepreneurs should walk but never run. Growth takes patience, like farming and healing. But that doesn’t mean you shouldn’t be ambitious.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • JIRA Dashboards That Actually Work: Simple Setup, Big Impact
    05.08.2025

    JIRA Dashboards That Actually Work: Simple Setup, Big Impact

    Learn how to use JIRA dashboards to keep an overview without plugins. A simple setup with summary emails reduces chaos and improves clarity.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • Strategy in Real Life: Saying No Is the Hardest and Best Move
    04.08.2025

    Strategy in Real Life: Saying No Is the Hardest and Best Move

    Saying no is the key to strategy: Cut distractions, focus on value, and build what matters. The past is a bad guide for the future.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Gouverner c’est prévoir: Why Long-Term Planning Beats Firefighting
    22.07.2025

    Gouverner c’est prévoir: Why Long-Term Planning Beats Firefighting

    In government, they say “gouverner c’est prévoir.” As an entrepreneur, I live by this mantra for financial planning and the product roadmap.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Choose Your Battles: A Smarter Way to Handle Conflict
    16.07.2025

    Choose Your Battles: A Smarter Way to Handle Conflict

    Choosing your battles helps reduce conflict, save energy, and build stronger relationships in leadership, business, and team collaboration.

    Written by

    Tom Vogel

    Leadership
  • How Inefficient Problems Drain Your Organization
    30.06.2025

    How Inefficient Problems Drain Your Organization

    Why do things rarely work the first time? Learn how inefficient problems arise and what leaders can do to turn them into efficient ones.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • One for all, all for one: Not Just A Motto, But An Attitude for Life
    23.06.2025

    One for all, all for one: Not Just A Motto, But An Attitude for Life

    Switzerland’s unofficial motto “one for all, all for one” guides leadership, teamwork, and resilience at work, in the military, and at home.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • Lonely Leadership Decisions: Insights into Silent Battles
    20.06.2025

    Lonely Leadership Decisions: Insights into Silent Battles

    Lonely leadership decisions are part of every leader’s job. How to handle tough choices, decide with partial knowledge, and trust your gut.

    Written by

    Tom Vogel

    Leadership
  • A Prominent Reason for Project Failure: The Kickoff Meeting
    04.06.2025

    A Prominent Reason for Project Failure: The Kickoff Meeting

    Rushing a project kickoff can be a reason for project failure. Use the OODA loop methodology to steer projects to success.

    Written by

    Tom Vogel

    Leadership
  • How To Stay Professional When Dealing With Assholes In Business
    03.06.2025

    How To Stay Professional When Dealing With Assholes In Business

    Every founder meets them—abusive clients, toxic partners. Here’s how to deal with assholes in business without becoming one yourself.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Redwork vs Bluework: How Leaders Balance Thinking and Doing
    26.05.2025

    Redwork vs Bluework: How Leaders Balance Thinking and Doing

    Discover how redwork and bluework shape effective leadership. Learn to balance action and strategy to lead with clarity and purpose.

    Written by

    Tom Vogel

    Leadership
  • 3 Little-Known Books Every Leader Should Read
    23.05.2025

    3 Little-Known Books Every Leader Should Read

    Discover 3 little-known books every leader should read—featuring lessons from Swissair’s WWII survival, the American Civil War, and mountain life simplicity.

    Written by

    Tom Vogel

    Leadership Recommended Reading
  • Don’t Tell Me What Doesn’t Work, Build Simple Solutions That Work
    22.05.2025

    Don’t Tell Me What Doesn’t Work, Build Simple Solutions That Work

    Entrepreneurship is about making things possible, not discussing limitations. Focus on simple solutions that work and you will be fine.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Never Sacrifice Your Reputation for Money: A Founder’s Red Line
    16.05.2025

    Never Sacrifice Your Reputation for Money: A Founder’s Red Line

    Never sacrifice your reputation for money – even when the money is tempting. A real-world founder story about staying true to your values.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Loyalty in Business: Why Leaders Must Give What They Expect
    12.05.2025

    Loyalty in Business: Why Leaders Must Give What They Expect

    Loyalty in business isn’t just top-down. Learn how reciprocal loyalty builds trust in business leadership—even during difficult decisions.

    Written by

    Tom Vogel

    Leadership
  • Want Your Kids to Work Together? Teach Them Tactics
    06.05.2025

    Want Your Kids to Work Together? Teach Them Tactics

    Like it or not, oftentimes you have to put back your individual needs for the common good. That’s the foundation of tactics. A true story of how I explained it to my kids.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • Strive for Excellence, It Is Better Than Aiming for Perfection
    05.05.2025

    Strive for Excellence, It Is Better Than Aiming for Perfection

    Five key practices that help you strive for excellence in leadership, business, and life—without falling into the trap of perfectionism.

    Written by

    Tom Vogel

    Leadership
  • Shared Leadership in Business: The Swiss Model Explained
    23.04.2025

    Shared Leadership in Business: The Swiss Model Explained

    The primus inter pares approach creates resilient, collaborative companies. Shared leadership is deeply rooted in Swiss culture.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Why Switzerland Relies on Ordinary People in Extraordinary Roles
    21.04.2025

    Why Switzerland Relies on Ordinary People in Extraordinary Roles

    From parliament to the armed forces, the active reserve system consists of ordinary people in extraordinary roles.

    Written by

    Tom Vogel

    Active Reserve Crisis Management Leadership
  • Your Team Is Your Greatest Asset (And Your Biggest Cost)
    16.04.2025

    Your Team Is Your Greatest Asset (And Your Biggest Cost)

    The cheapest team is the one that can’t ship, sell or support. But your team isn’t just a cost factor, your team is your greatest asset.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • How to Solve Problems Fast Without the Drama
    14.04.2025

    How to Solve Problems Fast Without the Drama

    Tired of endless problem discussions? Use the OODA loop to solve problems fast, structured, and decisively. 

    Written by

    Tom Vogel

    Entrepreneurship Leadership
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About Me

Growing a company in uncertain times is like running a marathon — it demands grit, strategy, and resilience.

As a tech entrepreneur, active reserve officer, and father of three, I share practical insights and write about entrepreneurship, leadership, and crisis management — no AI bullshit, no promos, just my thoughts in plain text.

When I’m not solving problems, I recharge and find inspiration in the breathtaking mountains around Zermatt.

Do you like this perspective? Here is how you can get more:
📌 Sign up to read from me every Friday — just my thoughts in plain text.
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