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  • Should You Set AI Targets for Your Company?
    10.08.2026

    Should You Set AI Targets for Your Company?

    AI is possibly as transformative as electrification in the 1880s. In contrast to AI, I doubt leaders set electricity consumption targets.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • The Month-End Closing Checklist: Boring, but Effective
    05.08.2026

    The Month-End Closing Checklist: Boring, but Effective

    Many month-end checklist tasks could be automated, but not this one: Thinking of what the changes since last month mean for your business.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • 3 Signs It’s Time to Renegotiate Your Contracts
    29.07.2026

    3 Signs It’s Time to Renegotiate Your Contracts

    Technology moves faster than any contract can follow. Three real-life examples of why you have to renegotiate your contracts.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Summer Laziness: Not Efficient, but Highly Effective
    20.07.2026

    Summer Laziness: Not Efficient, but Highly Effective

    Build what’s not urgent. Think without an agenda. Read outside your field. React without rushing. That’s my summer laziness formula.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Strategic Ambiguity: Everything Is Clear, Until It Isn’t
    15.07.2026

    Strategic Ambiguity: Everything Is Clear, Until It Isn’t

    Starting a business has never been easier. The risks and uncertainties have never been higher. That’s strategic ambiguity in a nutshell.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Hesitation Looks Like Thinking. It’s Just Avoiding a Decision
    08.07.2026

    Hesitation Looks Like Thinking. It’s Just Avoiding a Decision

    No amount of hesitation removes the cons of a decision. At some point, you have to jump. Even without knowing all the details.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Be Quick or Die: Why the World Needs Godspeed Now
    01.07.2026

    Be Quick or Die: Why the World Needs Godspeed Now

    An alcoholic reducing alcohol by 3% annually reaches sobriety by 2100. That’s exactly how slow we’re moving on all the big problems out there.

    Written by

    Tom Vogel

    Active Reserve Clean Energy Digital Transformation Leadership
  • Shared Mental Model, Part II: Why It Takes Multiple Iterations
    29.06.2026

    Shared Mental Model, Part II: Why It Takes Multiple Iterations

    Puzzled looks, repeated questions, and eye-rolls: the sure signs your team doesn’t have a shared mental model yet.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • The Shared Mental Model: Harder to Build Than You Think
    24.06.2026

    The Shared Mental Model: Harder to Build Than You Think

    Everyone thinks they’re on the same page. Almost nobody is. A shared mental model isn’t a meeting or a slide deck; it’s hard mental work.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Leadership
  • Why Is Leadership So Difficult?
    22.06.2026

    Why Is Leadership So Difficult?

    If leadership were simple, we wouldn’t need models, training, or leaders at all. Here’s what makes leadership so hard.

    Written by

    Tom Vogel

    Leadership
  • Substance Over Form: Stop Wasting Time on the Wrong Things
    15.06.2026

    Substance Over Form: Stop Wasting Time on the Wrong Things

    When people are short of time, why do they do unnecessary things? Three observations from a crisis simulation that apply everywhere.

    Written by

    Tom Vogel

    Crisis Management Leadership
  • Why Enthusiastic Entrepreneurs Are More Successful
    10.06.2026

    Why Enthusiastic Entrepreneurs Are More Successful

    People call me “Mr. Yonder”. This is down to my enthusiasm for my product, my team, and my work, and it’s one of the most powerful sales tools.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Why Escalation Is Every Entrepreneur’s Worst Move
    27.05.2026

    Why Escalation Is Every Entrepreneur’s Worst Move

    Q told Bond always to have an escape plan. For entrepreneurs, the best escape plan is avoiding escalation beyond what can be repaired.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Out-of-Office Replies Are Making You Obsolete
    25.05.2026

    Out-of-Office Replies Are Making You Obsolete

    Out-of-office replies feel harmless. But chain enough of them together and you’ve just killed a deal, a project, or your own career.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Your Business Doesn’t Matter. The Universe Said So
    20.05.2026

    Your Business Doesn’t Matter. The Universe Said So

    In cosmic terms, your startup is invisible. That’s not depressing — it’s the most liberating thing an entrepreneur can hear.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Tactical Terms: How To Turn Vague Discussions Into Action
    13.05.2026

    Tactical Terms: How To Turn Vague Discussions Into Action

    “Let’s discuss it” is not a plan. “I need to think about it” is not progress. The military concept of tactical terms changes everything.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • Move Fast and Break Things, Or Think First and Win?
    06.05.2026

    Move Fast and Break Things, Or Think First and Win?

    Rushing to build what one customer asks for is a trap. Here’s how taking your time leads to better products and stronger demand.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Best Entrepreneurs Know When to Slow Down
    04.05.2026

    The Best Entrepreneurs Know When to Slow Down

    Speed is an entrepreneur’s superpower — until it isn’t. Here are 5 situations where slowing down delivers better results.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Stop Testing the Safe Parts of Your Code: A Real-Life Story
    15.04.2026

    Stop Testing the Safe Parts of Your Code: A Real-Life Story

    End-to-end tests miss the fatal errors. You need the annoying testers who ask the dumb questions to find the real risks in your code.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • 24 Hours to Fix a Disaster: A True SaaS Recovery Story
    13.04.2026

    24 Hours to Fix a Disaster: A True SaaS Recovery Story

    When a data migration went wrong and wiped production data on a Thursday, our team had one goal: Full SaaS recovery before the weekend.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Leadership
  • The World Is Broken. Entrepreneurs Need to Help Fix It.
    08.04.2026

    The World Is Broken. Entrepreneurs Need to Help Fix It.

    Geopolitics, energy shortages, and economic downturns aren’t just news headlines. They’re your business problem, too.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Leadership
  • Entrepreneurship in Troubled Times: Don’t Deny, Don’t Delay
    01.04.2026

    Entrepreneurship in Troubled Times: Don’t Deny, Don’t Delay

    What connects an airline pilot in April 2020, a Serbian taxi driver in January 2020, and today’s Iran war? Two survival rules for leaders.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Leadership
  • Good Cop, Bad Cop: A Must‑Know Tactic for New Professionals
    30.03.2026

    Good Cop, Bad Cop: A Must‑Know Tactic for New Professionals

    The good-cop-bad-cop tactic is not obvious to juniors. Teach them the roles, and take on the bad-cop role for them to succeed.

    Written by

    Tom Vogel

    Leadership
  • Entrepreneurship in Times of Crisis: Be Cautious, Then Strike
    25.03.2026

    Entrepreneurship in Times of Crisis: Be Cautious, Then Strike

    What options do entrepreneurs have in times of crisis? If you want to seize the moment in rough times, you have to be cautious first.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Leadership
  • I Don’t Care, It’s Not My Problem: Never Say This as a Leader
    18.03.2026

    I Don’t Care, It’s Not My Problem: Never Say This as a Leader

    If there weren’t any problems, there would be no need for leadership. And there is definitely no room for leaders who say it’s not their problem.

    Written by

    Tom Vogel

    Leadership
  • Focus Is Key: Is This Still the Case in the Age of AI?
    11.03.2026

    Focus Is Key: Is This Still the Case in the Age of AI?

    Generations of entrepreneurs were taught that focus is key. While this is still valid for execution and operations, what about strategy?

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • If You Are a New Leader: Meet People First, Then Judge
    04.03.2026

    If You Are a New Leader: Meet People First, Then Judge

    This is an episode about one of the most profound leadership lessons I learned as a new leader almost 15 years ago

    Written by

    Tom Vogel

    Active Reserve Leadership
  • My Office Is Where My Backpack Is: Lessons From 10 Years of Remote Work
    23.02.2026

    My Office Is Where My Backpack Is: Lessons From 10 Years of Remote Work

    Remote work gives professional flexibility to companies and personal flexibility to employees. But you need the right equipment for it.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Does Social Media Really Depict Entrepreneurial Success?
    18.02.2026

    Does Social Media Really Depict Entrepreneurial Success?

    In the age of artificial intelligence and geopolitics, entrepreneurial success isn’t what it used to be. A plea for the middle class.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Why People Cannot Fully Control Time Planning, Even if They Try
    16.02.2026

    Why People Cannot Fully Control Time Planning, Even if They Try

    Time planning is a paradox. We want to be ambitious, yet we know that delays will occur. Even if we try to do things on time, we usually fail. Why?

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • How to Stay On Top of Your Tasks: The “Block” and “Admin” Secret
    09.02.2026

    How to Stay On Top of Your Tasks: The “Block” and “Admin” Secret

    Entrepreneurs juggle many hats and projects. On top, tasks from your private life pile up. How can you stay on top of your tasks?

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • From Playground to Boardroom: Trust Builds Slow and Breaks Fast
    04.02.2026

    From Playground to Boardroom: Trust Builds Slow and Breaks Fast

    Whether it’s a missing $10 bill at home or a botched SaaS rollout, trust with kids and in business builds slowly and vanishes in a single slip.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • AI Changes Everything. But How Open to Change Are You?
    02.02.2026

    AI Changes Everything. But How Open to Change Are You?

    Survival is optional. If you don’t want to change in the age of AI, the age of AI will change you and your business.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • Speed of Execution Saves Your Mental Sanity and Your Business
    26.01.2026

    Speed of Execution Saves Your Mental Sanity and Your Business

    Life can be rocky, and backlogs can pile up. But there are strategies to manage high workloads, reduce mental load, and keep customers happy.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Startup‑Politics Mismatch: Four Checks Every Country Needs
    21.01.2026

    The Startup‑Politics Mismatch: Four Checks Every Country Needs

    Startups and politics are misaligned in many countries. Here are four checks every country needs, using Switzerland as an example.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Complaining Is Not an Option: What Entrepreneurs Should Do Instead
    14.01.2026

    Complaining Is Not an Option: What Entrepreneurs Should Do Instead

    Instead of complaining, get up and do things, shape your environment, and do more with less. Once you’re there, go and inspire others.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Mission, People, Organization: Why Yet Another Book on Leadership?
    08.01.2026

    Mission, People, Organization: Why Yet Another Book on Leadership?

    Our practical book on leadership puts three aspects of leadership on the same level: The mission, the people, and the organization.

    Written by

    Tom Vogel

    Active Reserve Leadership Recommended Reading
  • New Year’s Resolutions for 2026: Stay True to Your Values
    30.12.2025

    New Year’s Resolutions for 2026: Stay True to Your Values

    A wild year lies behind us. What can an ordinary entrepreneur do to succeed in 2026? The answer is simple: Stay true to your values.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Farewell Events: Modesty or One Last Show Time? My Choice Is Clear
    23.12.2025

    Farewell Events: Modesty or One Last Show Time? My Choice Is Clear

    Observations from 4 different farewell events in the Swiss Armed Forces – the commonality is modesty and camaraderie. Spot the side notes.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • Blood, Sweat, and Tears: The Price You Pay for Experience
    08.12.2025

    Blood, Sweat, and Tears: The Price You Pay for Experience

    When I was younger, the word “experience” infuriated me. 20 years later, I know that blood, sweat and tears are the price of experience.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
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About Me

I’m a tech entrepreneur, active reserve officer, and father of three — writing about entrepreneurship, leadership, and crisis management from hard-won experience. No AI, no fluff, no promos. Just plain-text insights for people building and leading under pressure.

When I’m not solving problems, I find clarity in the mountains around Zermatt.

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