-

Mission, People, Organization: Why Yet Another Book on Leadership?
Our practical book on leadership puts three aspects of leadership on the same level: The mission, the people, and the organization.
-

New Year’s Resolutions for 2026: Stay True to Your Values
A wild year lies behind us. What can an ordinary entrepreneur do to succeed in 2026? The answer is simple: Stay true to your values.
-

Farewell Events: Modesty or One Last Show Time? My Choice Is Clear
Observations from 4 different farewell events in the Swiss Armed Forces – the commonality is modesty and camaraderie. Spot the side notes.
-

Blood, Sweat, and Tears: The Price You Pay for Experience
When I was younger, the word “experience” infuriated me. 20 years later, I know that blood, sweat and tears are the price of experience.
-

Feeling Uninspired? Adults and Kids, Put Your Mobile Phones Away
You should strive to see the bigger picture, not the smaller picture. Quite literally, this is an urgent call to put your mobile phone away.
-

Hacking a Satellite? More Common Than You Think
You will be surprised to learn where I heard about how to hack a satellite. Spoiler: This group also taught me a ton of other things.
-

How to Reduce Complexity to Maximize Effects
Do you want to reduce complexity? Here is a real-life example from an IT systems landscape discussion on why less is more.
-

Martec’s Law: How to Keep Up With Technological Change
Digital transformation is a marathon, not a sprint. Martec’s Law explains the reasons for this, and what you can do to stay relevant.
-

Should Entrepreneurs Be Proactive or Keep Calm? The Answer Is: Both
Do you want to seize the moment but not freak out unnecessarily? Then you have to learn to be proactive and keep calm at the same time.
-

In Tough Times, You Have to Leave Your Ego at the Door
The good times are over. Do we still have room for egos, office politics and power games? As a leader, you should leave your ego at the door.
-

Zero Inbox: How to Do It, and How Not to Do It
Glaring into somebody’s laptop screen is not what I normally do. But I was triggered by a “zero inbox” sticker, and I saw anything but. Recently, I sat in a meeting next to someone who had a sticker on the laptop screen saying “zero inbox”.…
-

How to Avoid a Dysfunctional Board in a Startup
A dysfunctional board can limit your startup’s freedom of action. But dysfunctionality isn’t felt every day, but only in important matters.
-

A Hitchhiker’s Guide to AI Bullshit Bingo
AI bullshit bingo is everywhere, but this article is really about leadership and management in the age of AI, not AI itself.
-

Don’t Trust the Time Management Gurus
No single time management technique will work for every scenario. And no single time management technique will survive your entire career.
-

Sick Leave Uncovered: The Costs You See and the Benefits You Don’t
Sick leave exposes the tension between finance and solidarity. But supporting your colleagues in tough times pays off more than you think.
-

Why “It’ll Be Done Tomorrow” Never Works Out
For both simple and complicated tasks, “It’ll be done tomorrow” never works out. Dependencies and different perspectives are to blame.
-

Compliance Overreaction: How Common Sense Gets Lost in Corporate Gift Rules
Compliance overreaction is killing common sense in corporate gift-giving. Here is an example how rules meant to prevent bribery harm relations
-

The Anchor I Return to When Entrepreneurship Gets Messy
You need a fallback when entrepreneurship gets messy. Mine rests on four pillars: Fearlessness, commitment, decision-making, and simplicity.
-

Fast and Flexible Problem Solving with the OODA Loop
Tired of endless problem discussions? Use the OODA loop to solve problems fast and always move forward. It works in all walks of life.
-

Walk but Never Run: Business Growth Takes Patience
Entrepreneurs should walk but never run. Growth takes patience, like farming and healing. But that doesn’t mean you shouldn’t be ambitious.
-

JIRA Dashboards That Actually Work: Simple Setup, Big Impact
Learn how to use JIRA dashboards to keep an overview without plugins. A simple setup with summary emails reduces chaos and improves clarity.
-

Strategy in Real Life: Saying No Is the Hardest and Best Move
Saying no is the key to strategy: Cut distractions, focus on value, and build what matters. The past is a bad guide for the future.
-

Gouverner c’est prévoir: Why Long-Term Planning Beats Firefighting
In government, they say “gouverner c’est prévoir.” As an entrepreneur, I live by this mantra for financial planning and the product roadmap.
-

Choose Your Battles: A Smarter Way to Handle Conflict
Choosing your battles helps reduce conflict, save energy, and build stronger relationships in leadership, business, and team collaboration.
-

How Inefficient Problems Drain Your Organization
Why do things rarely work the first time? Learn how inefficient problems arise and what leaders can do to turn them into efficient ones.
-

One for all, all for one: Not Just A Motto, But An Attitude for Life
Switzerland’s unofficial motto “one for all, all for one” guides leadership, teamwork, and resilience at work, in the military, and at home.
-

Lonely Leadership Decisions: Insights into Silent Battles
Lonely leadership decisions are part of every leader’s job. How to handle tough choices, decide with partial knowledge, and trust your gut.
-

A Prominent Reason for Project Failure: The Kickoff Meeting
Rushing a project kickoff can be a reason for project failure. Use the OODA loop methodology to steer projects to success.
-

How To Stay Professional When Dealing With Assholes In Business
Every founder meets them—abusive clients, toxic partners. Here’s how to deal with assholes in business without becoming one yourself.
-

Redwork vs Bluework: How Leaders Balance Thinking and Doing
Discover how redwork and bluework shape effective leadership. Learn to balance action and strategy to lead with clarity and purpose.
-

3 Little-Known Books Every Leader Should Read
Discover 3 little-known books every leader should read—featuring lessons from Swissair’s WWII survival, the American Civil War, and mountain life simplicity.
-

Don’t Tell Me What Doesn’t Work, Build Simple Solutions That Work
Entrepreneurship is about making things possible, not discussing limitations. Focus on simple solutions that work and you will be fine.
-

Never Sacrifice Your Reputation for Money: A Founder’s Red Line
Never sacrifice your reputation for money – even when the money is tempting. A real-world founder story about staying true to your values.
-

Loyalty in Business: Why Leaders Must Give What They Expect
Loyalty in business isn’t just top-down. Learn how reciprocal loyalty builds trust in business leadership—even during difficult decisions.
-

Want Your Kids to Work Together? Teach Them Tactics
Like it or not, oftentimes you have to put back your individual needs for the common good. That’s the foundation of tactics. A true story of how I explained it to my kids.
-

Strive for Excellence, It Is Better Than Aiming for Perfection
Five key practices that help you strive for excellence in leadership, business, and life—without falling into the trap of perfectionism.
-

Shared Leadership in Business: The Swiss Model Explained
The primus inter pares approach creates resilient, collaborative companies. Shared leadership is deeply rooted in Swiss culture.
-

Why Switzerland Relies on Ordinary People in Extraordinary Roles
From parliament to the armed forces, the active reserve system consists of ordinary people in extraordinary roles.
-

Your Team Is Your Greatest Asset (And Your Biggest Cost)
The cheapest team is the one that can’t ship, sell or support. But your team isn’t just a cost factor, your team is your greatest asset.
-

How to Solve Problems Fast Without the Drama
Tired of endless problem discussions? Use the OODA loop to solve problems fast, structured, and decisively.







































