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  • Good Cop, Bad Cop: A Must‑Know Tactic for New Professionals
    30.03.2026

    Good Cop, Bad Cop: A Must‑Know Tactic for New Professionals

    The good-cop-bad-cop tactic is not obvious to juniors. Teach them the roles, and take on the bad-cop role for them to succeed.

    Written by

    Tom Vogel

    Leadership
  • Entrepreneurship in Times of Crisis: Be Cautious, Then Strike
    25.03.2026

    Entrepreneurship in Times of Crisis: Be Cautious, Then Strike

    What options do entrepreneurs have in times of crisis? If you want to seize the moment in rough times, you have to be cautious first.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship Leadership
  • Automation Tools for Entrepreneurs: Microsoft Power Automate or n8n?
    23.03.2026

    Automation Tools for Entrepreneurs: Microsoft Power Automate or n8n?

    Using a simple case study shows that if an automation tool feels difficult, look for an alternative before spending too much time on it.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • I Don’t Care, It’s Not My Problem: Never Say This as a Leader
    18.03.2026

    I Don’t Care, It’s Not My Problem: Never Say This as a Leader

    If there weren’t any problems, there would be no need for leadership. And there is definitely no room for leaders who say it’s not their problem.

    Written by

    Tom Vogel

    Leadership
  • A No-Fluff Guide for Entrepreneurs to Automate Boring Tasks
    16.03.2026

    A No-Fluff Guide for Entrepreneurs to Automate Boring Tasks

    Want to automate all those boring tasks? Great! But before you start, ask yourself a few questions about use cases, tools, and benefits.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Focus Is Key: Is This Still the Case in the Age of AI?
    11.03.2026

    Focus Is Key: Is This Still the Case in the Age of AI?

    Generations of entrepreneurs were taught that focus is key. While this is still valid for execution and operations, what about strategy?

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • To Cloud, or Not to Cloud, That Is the Question
    09.03.2026

    To Cloud, or Not to Cloud, That Is the Question

    Before talking about tools and solutions, ask yourself some grey-zone questions about whether to use the cloud or not for a certain use case.

    Written by

    Tom Vogel

    Digital Transformation
  • If You Are a New Leader: Meet People First, Then Judge
    04.03.2026

    If You Are a New Leader: Meet People First, Then Judge

    This is an episode about one of the most profound leadership lessons I learned as a new leader almost 15 years ago

    Written by

    Tom Vogel

    Active Reserve Leadership
  • Keeping Your Customers: Unglamorous Lessons From the Daily Grind
    02.03.2026

    Keeping Your Customers: Unglamorous Lessons From the Daily Grind

    There is an often-overlooked superpower that helps you keep your B2B customers: Try to make the onboarding feel as smooth as a B2C onboarding.

    Written by

    Tom Vogel

    Entrepreneurship
  • How to Manage Multiple Projects Without Burning Out
    25.02.2026

    How to Manage Multiple Projects Without Burning Out

    I am often asked, “How do you manage to juggle everything?” Managing multiple projects requires organization, discipline, focus, and frustration tolerance.

    Written by

    Tom Vogel

    Entrepreneurship
  • My Office Is Where My Backpack Is: Lessons From 10 Years of Remote Work
    23.02.2026

    My Office Is Where My Backpack Is: Lessons From 10 Years of Remote Work

    Remote work gives professional flexibility to companies and personal flexibility to employees. But you need the right equipment for it.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Does Social Media Really Depict Entrepreneurial Success?
    18.02.2026

    Does Social Media Really Depict Entrepreneurial Success?

    In the age of artificial intelligence and geopolitics, entrepreneurial success isn’t what it used to be. A plea for the middle class.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Why People Cannot Fully Control Time Planning, Even if They Try
    16.02.2026

    Why People Cannot Fully Control Time Planning, Even if They Try

    Time planning is a paradox. We want to be ambitious, yet we know that delays will occur. Even if we try to do things on time, we usually fail. Why?

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Why Competitors Who Are Copying You Are a Compliment
    11.02.2026

    Why Competitors Who Are Copying You Are a Compliment

    In the age of AI, it’s never been easier to copy existing products. However, competitors who are copying you forget one thing: The hard side.

    Written by

    Tom Vogel

    Entrepreneurship
  • How to Stay On Top of Your Tasks: The “Block” and “Admin” Secret
    09.02.2026

    How to Stay On Top of Your Tasks: The “Block” and “Admin” Secret

    Entrepreneurs juggle many hats and projects. On top, tasks from your private life pile up. How can you stay on top of your tasks?

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • From Playground to Boardroom: Trust Builds Slow and Breaks Fast
    04.02.2026

    From Playground to Boardroom: Trust Builds Slow and Breaks Fast

    Whether it’s a missing $10 bill at home or a botched SaaS rollout, trust with kids and in business builds slowly and vanishes in a single slip.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • AI Changes Everything. But How Open to Change Are You?
    02.02.2026

    AI Changes Everything. But How Open to Change Are You?

    Survival is optional. If you don’t want to change in the age of AI, the age of AI will change you and your business.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • Take Back Control: How Entrepreneurs Can Break Free of Big Tech
    28.01.2026

    Take Back Control: How Entrepreneurs Can Break Free of Big Tech

    It’s an illusion to think you can completely break free from big tech. But like in finance, don’t put all your data assets into one bucket.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Speed of Execution Saves Your Mental Sanity and Your Business
    26.01.2026

    Speed of Execution Saves Your Mental Sanity and Your Business

    Life can be rocky, and backlogs can pile up. But there are strategies to manage high workloads, reduce mental load, and keep customers happy.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Startup‑Politics Mismatch: Four Checks Every Country Needs
    21.01.2026

    The Startup‑Politics Mismatch: Four Checks Every Country Needs

    Startups and politics are misaligned in many countries. Here are four checks every country needs, using Switzerland as an example.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • 250 Touchpoints Later: Data-Driven Lessons From Enterprise Sales
    19.01.2026

    250 Touchpoints Later: Data-Driven Lessons From Enterprise Sales

    Enterprise sales are different from B2C sales: Sales cycles are longer, you have to talk to many different people, and it’s not done once the sale is complete.

    Written by

    Tom Vogel

    Entrepreneurship
  • Complaining Is Not an Option: What Entrepreneurs Should Do Instead
    14.01.2026

    Complaining Is Not an Option: What Entrepreneurs Should Do Instead

    Instead of complaining, get up and do things, shape your environment, and do more with less. Once you’re there, go and inspire others.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • I Quit LinkedIn—Here’s Why Smart Entrepreneurs Are Leaving
    12.01.2026

    I Quit LinkedIn—Here’s Why Smart Entrepreneurs Are Leaving

    I quit LinkedIn after almost 20 years. As an entrepreneur, I had to find new ways for digital marketing, content distribution, and staying in touch with people.

    Written by

    Tom Vogel

    Entrepreneurship
  • Mission, People, Organization: Why Yet Another Book on Leadership?
    08.01.2026

    Mission, People, Organization: Why Yet Another Book on Leadership?

    Our practical book on leadership puts three aspects of leadership on the same level: The mission, the people, and the organization.

    Written by

    Tom Vogel

    Active Reserve Leadership Recommended Reading
  • Berlin Power Cut: What Entrepreneurs Should Prepare For
    05.01.2026

    Berlin Power Cut: What Entrepreneurs Should Prepare For

    Preparing your home and your family for crises is one thing, but what about preparing your business for something like the Berlin power cut?

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship
  • AI in 2026: Between Mature Technology and Bullshit Bingo
    31.12.2025

    AI in 2026: Between Mature Technology and Bullshit Bingo

    A glimpse of AI in 2026 reveals a mature technology, but still a lot of bullshit bingo. With all the bold predictions, the key skill is to stay flexible.

    Written by

    Tom Vogel

    Digital Transformation
  • New Year’s Resolutions for 2026: Stay True to Your Values
    30.12.2025

    New Year’s Resolutions for 2026: Stay True to Your Values

    A wild year lies behind us. What can an ordinary entrepreneur do to succeed in 2026? The answer is simple: Stay true to your values.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Farewell Events: Modesty or One Last Show Time? My Choice Is Clear
    23.12.2025

    Farewell Events: Modesty or One Last Show Time? My Choice Is Clear

    Observations from 4 different farewell events in the Swiss Armed Forces – the commonality is modesty and camaraderie. Spot the side notes.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • What Is the Hard Side, and How Can You Win It Over to Scale Your Product?
    22.12.2025

    What Is the Hard Side, and How Can You Win It Over to Scale Your Product?

    To scale your product, you need to win over the hard side: That’s the minority of users who create disproportionate value to your product.

    Written by

    Tom Vogel

    Entrepreneurship Recommended Reading
  • Scarcity or Abundance? How a Student Enterprise Evolved Over 20 Years
    19.12.2025

    Scarcity or Abundance? How a Student Enterprise Evolved Over 20 Years

    How the student enterprise I worked for evolved from scarcity to abundance in just one generation. No rant, no resentment, just observation.

    Written by

    Tom Vogel

    Entrepreneurship
  • Be Paranoid and Talk About It: How Leaders Prepare for Adversity
    15.12.2025

    Be Paranoid and Talk About It: How Leaders Prepare for Adversity

    The best thing we can do to prepare for adversity is to talk about our paranoias. The more people hear it, the likelier they will prepare.

    Written by

    Tom Vogel

    Crisis Management
  • Power Plants and Cyber Security: Attack or Accident?
    09.12.2025

    Power Plants and Cyber Security: Attack or Accident?

    What if electricity goes out due to a cyber attack on a power plant, or even worse, a cyber accident involving a power plant?

    Written by

    Tom Vogel

    Crisis Management
  • Blood, Sweat, and Tears: The Price You Pay for Experience
    08.12.2025

    Blood, Sweat, and Tears: The Price You Pay for Experience

    When I was younger, the word “experience” infuriated me. 20 years later, I know that blood, sweat and tears are the price of experience.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Feeling Uninspired? Adults and Kids, Put Your Mobile Phones Away
    02.12.2025

    Feeling Uninspired? Adults and Kids, Put Your Mobile Phones Away

    You should strive to see the bigger picture, not the smaller picture. Quite literally, this is an urgent call to put your mobile phone away.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • Getting Drunk at a Business Event? That’s a Bad Idea
    24.11.2025

    Getting Drunk at a Business Event? That’s a Bad Idea

    I recently heard a guy talking too loudly about his air miles and about getting drunk at a business event. I bet he wasn’t an entrepreneur.

    Written by

    Tom Vogel

    Entrepreneurship
  • Give Your Brain a Break: Spend Time Alone, and Just Think
    19.11.2025

    Give Your Brain a Break: Spend Time Alone, and Just Think

    After an intense period of effort, you need rest. Just like giving your body a rest regularly, don’t forget to give your brain a break.

    Written by

    Tom Vogel

    Entrepreneurship
  • Hacking a Satellite? More Common Than You Think
    18.11.2025

    Hacking a Satellite? More Common Than You Think

    You will be surprised to learn where I heard about how to hack a satellite. Spoiler: This group also taught me a ton of other things.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • How to Reduce Complexity to Maximize Effects
    17.11.2025

    How to Reduce Complexity to Maximize Effects

    Do you want to reduce complexity? Here is a real-life example from an IT systems landscape discussion on why less is more.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Martec’s Law: How to Keep Up With Technological Change
    12.11.2025

    Martec’s Law: How to Keep Up With Technological Change

    Digital transformation is a marathon, not a sprint. Martec’s Law explains the reasons for this, and what you can do to stay relevant.

    Written by

    Tom Vogel

    Digital Transformation Leadership
  • What if Your Bank Goes Bust? A Preparation Guide for Entrepreneurs
    11.11.2025

    What if Your Bank Goes Bust? A Preparation Guide for Entrepreneurs

    The possibility that your bank goes bust is more likely than you might think. Remember Silicon Valley Bank? Check out if you are prepared.

    Written by

    Tom Vogel

    Crisis Management Entrepreneurship
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About Me

I’m a tech entrepreneur, active reserve officer, and father of three — writing about entrepreneurship, leadership, and crisis management from hard-won experience. No AI, no fluff, no promos. Just plain-text insights for people building and leading under pressure.

When I’m not solving problems, I find clarity in the mountains around Zermatt.

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