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  • Personal Mission Statement: An Entrepreneur’s Moral Compass
    07.06.2024

    Personal Mission Statement: An Entrepreneur’s Moral Compass

    Every entrepreneur needs a moral compass. For me, the core elements are fearlessness, commitment, decision-making, and simplicity.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Digital Transformation Is a Marathon, Not a Sprint
    07.06.2024

    Digital Transformation Is a Marathon, Not a Sprint

    Digital transformation isn’t just about fast tech, it’s about slow human change. Here are some lessons from war zones and the corporate world.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Why A 10-Minute Talk Can Be Worth a Full-Day Networking Event
    05.06.2024

    Why A 10-Minute Talk Can Be Worth a Full-Day Networking Event

    A single 10-minute conversation can turn a full-day networking event into a success. But you can’t tell in advance.

    Written by

    Tom Vogel

    Entrepreneurship
  • Manual to Automation Process: Why Hands-On Work Comes First
    31.05.2024

    Manual to Automation Process: Why Hands-On Work Comes First

    Automation isn’t a shortcut. Understanding the manual work first is essential to a successful manual to automation process.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Workplace Rituals: A New Dot on the Map, and a Glass of Whisky
    27.05.2024

    Workplace Rituals: A New Dot on the Map, and a Glass of Whisky

    The Whisky has been used for all kinds of workplace rituals since the founding days of our company.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • “We Play by The Rules”: Entrepreneurs Benefit From Integrity in Officials
    24.05.2024

    “We Play by The Rules”: Entrepreneurs Benefit From Integrity in Officials

    Entrepreneurs need officials to play by the rules. Here’s why fair officials and authorities are an underrated startup advantage.

    Written by

    Tom Vogel

    Entrepreneurship
  • Building an IT Company? Then Don’t Just Hire IT Guys
    17.05.2024

    Building an IT Company? Then Don’t Just Hire IT Guys

    Don’t just hire IT guys. A mechanic might be better at helping customers succeed with your software than a software engineer.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • When Business Becomes Personal: Firing a Co-Founder
    17.05.2024

    When Business Becomes Personal: Firing a Co-Founder

    Firing a co-founder is like a divorce — painful but sometimes necessary. Here’s what I learned from firing co-founder #4.

    Written by

    Tom Vogel

    Entrepreneurship
  • Simplify Your Software Product to Refactor Easier and Sell More
    17.05.2024

    Simplify Your Software Product to Refactor Easier and Sell More

    Simplify your software product to make refactoring easier and boost sales by reducing complexity, misconfigurations, and apparent bugs.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Networking for Entrepreneurs: Say Yes to Every Event. Then, Choose and Focus
    10.05.2024

    Networking for Entrepreneurs: Say Yes to Every Event. Then, Choose and Focus

    Networking for entrepreneurs means staying open to new events, avoiding snap judgments, and focusing on what truly adds value to your goals.

    Written by

    Tom Vogel

    Entrepreneurship
  • What It’s Really Like to Be a Startup CEO
    06.05.2024

    What It’s Really Like to Be a Startup CEO

    Being a startup CEO means handling the hardest problems every day. Here’s what the job really looks like behind the scenes.

    Written by

    Tom Vogel

    Entrepreneurship
  • How to Build Trust in B2B SaaS Products
    03.05.2024

    How to Build Trust in B2B SaaS Products

    Many users don’t trust your B2B SaaS product at first. Here’s how to build trust through better onboarding, training, and UX.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • AI Adoption in B2B: Lessons from the Cloud and the iPad
    01.05.2024

    AI Adoption in B2B: Lessons from the Cloud and the iPad

    Just as a world without video calls is unthinkable today, Gen AI will be omnipresent in 10 years from now. But AI adoption in B2B takes time.

    Written by

    Tom Vogel

    Digital Transformation
  • Global But Swiss: How We Build Team Spirit Across Time Zones And Nations
    30.04.2024

    Global But Swiss: How We Build Team Spirit Across Time Zones And Nations

    A global customer base needs a global team. And it needs roots, which are in Switzerland in our case. Here is how we build team spirit across time zones.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Hidden Heart: Revealing Emotions in CEO Leadership
    22.04.2024

    The Hidden Heart: Revealing Emotions in CEO Leadership

    Startup CEOs face intense highs and lows — but rarely show it. However, revealing emotions in CEO leadership can be a strength, not a weakness.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Planning Two Weeks Ahead: An Illusion or a Matter of Discipline?
    15.04.2024

    Planning Two Weeks Ahead: An Illusion or a Matter of Discipline?

    Is planning two weeks ahead possible or just a productivity myth? Here is a practicalmethod to stay ahead — even with unexpected tasks pile up.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Power for Forever: Long-Term Thinking for Politicians and Entrepreneurs
    12.04.2024

    The Power for Forever: Long-Term Thinking for Politicians and Entrepreneurs

    What do politicians and entrepreneurs share when it comes to long-term thinking — and where do they differ?

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Urgent Bug! Check Your Corporate IT Configuration First
    12.04.2024

    Urgent Bug! Check Your Corporate IT Configuration First

    SaaS bugs often turn out to be corporate IT configuration issues. Whitelisting, security tools, and authentication services are to blame.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Overdetermination Creates Inefficiencies — How to Remove It
    05.04.2024

    Overdetermination Creates Inefficiencies — How to Remove It

    Overdetermination causes inefficiencies in laws, tech, and business. Spot it, remove it, and bring clarity to your product, team, and thinking.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • How Your Monthly Investor Reporting Builds Trust — and Secures Funding
    03.04.2024

    How Your Monthly Investor Reporting Builds Trust — and Secures Funding

    Sharing accurate KPIs and honest updates in your monthly investor reporting is your secret weapon: It builds trust and unlocks future funding.

    Written by

    Tom Vogel

    Entrepreneurship
  • How Regulation Kills Innovation — and What It Means for Entrepreneurs
    03.04.2024

    How Regulation Kills Innovation — and What It Means for Entrepreneurs

    From geothermal energy to software, regulation kills innovation. How excessive rules crush progress and what entrepreneurs must do to adapt.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Global View of Europe: Aging, Indebted, and Lagging Behind
    29.03.2024

    The Global View of Europe: Aging, Indebted, and Lagging Behind

    Entrepreneurs can learn from the global view of Europe: They should stay lean, modernize their products, and adapt constantly.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Take It To The Next Level: Insights From Our ISO 27001 Recertification Audit
    29.03.2024

    Take It To The Next Level: Insights From Our ISO 27001 Recertification Audit

    The key takeaway from our ISO 27001 recertification audit was to shift from bottom-up to top-down risk management.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Hiring Is The Toughest Challenge For Entrepreneurs
    25.03.2024

    Hiring Is The Toughest Challenge For Entrepreneurs

    Hiring is the toughest challenge for entrepreneurs. Even experienced founders struggle — and there’s no shortcut to getting it right.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Jazz over Orchestra: Improvisation Skills for Startups
    22.03.2024

    Jazz over Orchestra: Improvisation Skills for Startups

    In troubled times, the Jazz mindset outperforms rigid orchestration. Improvisation skills make the whole difference for startups.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Why Laptop-Friendly Business Dashboards Are All You Need
    22.03.2024

    Why Laptop-Friendly Business Dashboards Are All You Need

    Forget the big-screen dashboards. Laptop-friendly business dashboards improve focus, mobility, and leadership in growing companies.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Rome Wasn’t Built in a Day. Building a Successful Business Takes Time
    13.03.2024

    Rome Wasn’t Built in a Day. Building a Successful Business Takes Time

    Success doesn’t happen overnight. Building a successful business over time requires three key strategies: divide and conquer, focus, and continuous improvement.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Do You Hate The Chaos in Your Company? Get Used to It
    11.03.2024

    Do You Hate The Chaos in Your Company? Get Used to It

    Here are the three main causes of chaos in your company: Changing priorities, mixing topics, and incompetence

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Connecting the Dots in Business Leadership: Lessons from the Military
    08.03.2024

    Connecting the Dots in Business Leadership: Lessons from the Military

    What makes great business leaders stand out? Connecting the dots. I learned this skill as an active reserve officer in the Swiss Armed Forces.

    Written by

    Tom Vogel

    Active Reserve Leadership
  • Google Workspace to Microsoft 365 Migration: Why Starting Fresh Helps
    06.03.2024

    Google Workspace to Microsoft 365 Migration: Why Starting Fresh Helps

    After 5 years, a Google Workspace to Microsoft 365 migration cleaned up digital clutter and improved collaboration.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • The Discussion Paradox: Why Talking Sparks and Stalls Action
    05.03.2024

    The Discussion Paradox: Why Talking Sparks and Stalls Action

    The discussion paradox traps teams in endless talk or sparks real progress. As a leader, you have to strike a balance between action and conversation.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Multi-Dimensional Leadership: Team, Mission, and Organization Are Equally Important
    01.03.2024

    Multi-Dimensional Leadership: Team, Mission, and Organization Are Equally Important

    Multi-dimensional leadership isn’t either-or, it’s about aligning team, mission, and organization in any leadership situation.

    Written by

    Tom Vogel

    Leadership
  • Kill The Agile Manifesto!? Think Twice
    01.03.2024

    Kill The Agile Manifesto!? Think Twice

    The Agile Manifesto isn’t the problem — rigid processes are. Real agility depends on continuous conversation, not dogmatic process rules.

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Seamen, Entrepreneurs, Commanders: Skin in the Game
    23.02.2024

    Seamen, Entrepreneurs, Commanders: Skin in the Game

    True leaders don’t walk away in a storm. True leaders can’t walk away, as they have skin in the game. Some lessons from sailing.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • Two Steps Forward, One Step Back: Welcome to Entrepreneurial Struggles
    19.02.2024

    Two Steps Forward, One Step Back: Welcome to Entrepreneurial Struggles

    Entrepreneurial struggles are real — rejections, hiring mistakes, and bugs that won’t wait. Startup life is a marathon. Get used to it.

    Written by

    Tom Vogel

    Entrepreneurship
  • Kids and Startup? The Challenges Are Surprisingly Common
    16.02.2024

    Kids and Startup? The Challenges Are Surprisingly Common

    Juggling kids and startup and looking for parallels? Days normally don’t unfold as planned, and you can’t walk away from your responsibilities.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • It’s Harder to Kill Your Company Than You Think: The Value of Options
    16.02.2024

    It’s Harder to Kill Your Company Than You Think: The Value of Options

    Can you walk away and kill your company every time something bad happens? Of course not. You need to find a way out of the situation.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • True Strategy Means Choosing What Not to Do
    13.02.2024

    True Strategy Means Choosing What Not to Do

    True strategy isn’t about lofty vision statements, it’s about making tough choices. It starts with deciding what not to do.

    Written by

    Tom Vogel

    Entrepreneurship Leadership
  • The Problem with Managing JIRA Tickets? Recognizing Patterns
    06.02.2024

    The Problem with Managing JIRA Tickets? Recognizing Patterns

    Put somebody in charge of managing JIRA tickets rather than just shifting them around, or you will drown in duplicates and unassigned tickets

    Written by

    Tom Vogel

    Digital Transformation Entrepreneurship
  • Founding a Startup Is Like Starting a Fire in the Rain
    05.02.2024

    Founding a Startup Is Like Starting a Fire in the Rain

    Founding a startup takes constant effort — like starting a fire with wet wood. Here’s what it feels like to build from scratch.

    Written by

    Tom Vogel

    Entrepreneurship
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About Me

I’m a tech entrepreneur, active reserve officer, and father of three — writing about entrepreneurship, leadership, and crisis management from hard-won experience. No AI, no fluff, no promos. Just plain-text insights for people building and leading under pressure.

When I’m not solving problems, I find clarity in the mountains around Zermatt.

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